The article below shows some ways you use to add to your campaigns.
As it says online video accounts for 50% of mobile traffic.
In a recent Facebook campaign I ran I was expecting the target audience to come from PCs due to the age group. To my surprise , it was 67% mobile and an older demographic (women aged 45 and over). So video and mobile are taking over whatever the target and product.
Source: Top 5 Video Marketing Campaigns