Could this be an alternative to Adwords and Facebook for Marketers?

With all the stringent requirements that end up on the major advertising platforms it is always useful having options.

The article below describes how Snapchat is considering making its own Ad integrator.

This is good news if it continues as an independent. However may of these companies end up by being swallowed up by the big guns.

Source: video marketing

If this does not go the way of Adbrite it could be worth considering as an option.