Today I want to talk about another element of
product creation that can make a serious impact
on your sales figures. I’m talking here about the
use of sound.
When you are trying to sell to your prospect
online the key thing that you will need to do is
to engage with them and most people will do this
with the use of a website and the copy that is on
the site.
This can work fine but if you are going down this
road you are leaving out a big opportunity to
connect more with your buyer and create more
sales. With the use of audio on your website you
can change all this and connect more with your
buyer. There are a number of reasons for this.
Sounds that we hear are very powerful and can
enter into the subjects mind and control what
they do. If you doubt this just look at Paul Mc
Kenna or any famous hypnotist and watch how they
can control people by simply talking to them.
When you talk to your customers you influence
their buying decision more as you will be talking
to their sub conscious mind.
People are fundamentally always looking for the
easy, less painful option in life and if they can
sit back and watch a sales page that has audio
they will do this instead of reading through a
long sales letter. The combination of audio and
text works best as this will give them something
to listen to and to read before they make a
buying decision.
The trouble though with learning something new is
that it can take time and effort and your
schedule is probably pretty full up if you are
involved in internet marketing. If you hire out
the job to someone else it can also cost you big
time, which you don’t want to do before you have
sold any product.
Luckily though there is a solution where you can
get the best of both worlds and get top class
audio and integrated into your site without
programming skills and without spending a fortune
by following some simple cut and paste steps.
