8 Instagram Ideas That Will Help You Create Engaging Video Content
Have you ever had a creative drought when thinking about what kind of content you should be putting out? Read this post to get inspiration for highly engaging video content and Instagram ideas that…
Apollo Missions: Amazing Photo Sequence
Just saw this and it is amazing to think that these pictures and film are over 45 years old. It is nice to look at the clarity and the style . Maybe I will try to copy this one day for a Video marketing sequence.
If you use Camtasia you will love version 8
Camtasia has been the standard for screen recording for many years. In case you don’t know Camtasia is a tool used my many Internet Marketers and other fields to create screen playbacks and voice overs. Just set up what you want to record, such as a demo or presentation, record , edit, and distribute. It gained in popularity by marketing; giving a free trial of the fully working software to show ease of use. What has improved vastly of initial releases in this version is the editing capabilitites and the recording handling. Older versions could slow down your system when recording video. This one is better. Also there are many new editing features such as being able to drag and drop directly in the recording canvas and add in hyperlinks, great fro marketers on YouTube.
Take a look below at the features.
Review: Camtasia Studio 8 raises the bar on interactive video creation
“If you watch a YouTube video explaining how to edit in Photoshop, write in Word, or do anything else in a program, that video was very likely created with Camtasia Record, the original core function of Camtasia Studio. Capturing and showing screen …”
http://www.pcworld.com/article/2025498/review-camtasia-studio-8-raises-the-bar-on-interactive-video-creation.html
The article above gives a detailed review of al the new features. Check it out.
Free App Fuses Art and Video Creation on Smart Phone
Below is some information on an App that can be used to create small videos on you phone. These can then have captions and animations including photios taken with the camera to complete the movie. The App is free to download.
App Fuses Art and Video Creation – Animates Memories
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http://prmac.com/release-id-49068.htm
I am not affliated to this product so it is for your information and choice to look at.
Video making
Business use of the Video Marketing Tactics you see being used by Internet Marketers are going main stream. This article below shows how its done. t uses the standard markting research. Understand who is viewing the videos, what they are looking for and how you can service that need. It is prety much what any Internet Marketing Course that is any good will tell you. Find traffic, establish needs then fill those needs.
YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing
"B2B video marketing has a lot to do with creating useful content for the right niche community. It isn't about getting a ton of views, it's about getting the right people to view your video. There are a number of ways to find your audience in YouTube …"
http://searchenginewatch.com/article/2202309/YouTube-For-B2B-Immediately-Actionable-Tactics-to-Boost-Online-Video-Marketing
Place your closing curation after this and then delete this text:
Looksing at varois couses on Internet marketing as a beginning will help. Espaciually those dealing with Video marketing.
Social Video Marketing Apps, What are they?
When you get to the level of branding and publishing, applications suchas the one shown below will be a huge time saver. It allows the creation and publishing in multiple formats and across multiple social networks.
Jugnoo Announces Its Patent-Pending Social Video Marketing App
“Video is a powerful marketing tool in today’s wired and mobile world. Businesses need simple, easy and cost-effective ways to create and publish video. Empowered by Jugnoo’s patent-pending digital video creation and publication technology, businesses …”
http://www.virtual-strategy.com/2012/07/12/jugnoo-announces-its-patent-pending-social-video-marketing-app
I believe it is worthwhile checking out how these types of application work and review all alternatives. This form of advertising is expanding. General Motors may not like Facebook as a means of advertizing, there are many others that do.
Video Creation Service changes its Scope to add Quality
Video Marketing services are becoming more slick and professional to differentiate themselves from each other. Photos are becoming better and more qualified for insertion into short marketing videos. The article below covers one company and their efforts in this direction. The original article comes via PRWeb.
Video Creation Service Takes New Direction, Announces Article Marketing …
“Article marketing company Content Writing King has made some major changes to their video creation service. This comes as they have hired a new graphic designer | Virtual Strategy Magazine is an online publication devoted entirely to virtualization …”
http://www.virtual-strategy.com/2012/06/16/video-creation-service-takes-new-direction-announces-article-marketing-company
Even individuals with the right training can do the same things. The tools now available online for Video Creation and the repositories of media materials give limits only by your own imagination.
SEO Video Content Creation: which approach works?
I you are wanting to add videos and upload to the various video sites it can be time consuming. If you are new to video creation there is a learning curve that can be addressed in several ways. One is to follow a video creation course. The other is to outsource video creation and uploading. There are companies that can do this for you at a price so it may be something to consider for all skill levels.
Content Writing King Announces Return to New SEO Video Content Creation …
“Today, Content Writing King announced that their packages for SEO link building services would now contain a new version of their SEO video creation service. A while ago, the company had announced that they would be scrapping development of this video …”
http://www.digitaljournal.com/pr/802369
Here is an example of the concepts.
Video creation of marketing and SEO is constantly evolving and some people will become rapidly bored with having to modify what they do constantly to keep ahaead ofthe lastest “tweaks” from search engines. Having someone else do this can save a lot of frustration and effort.
Related articles
Web Video Issues and Tips
When creating videos for niches there are some basic troubleshooting and posting tips than can help to minimize the video editing needed.
Audio Issues
If you have never created a web video before, the initial instince is to focus on the visual aspects of the video. Although this is very important, there is a need to be aware of the vital importance of the audio. If you have ever watched a web video, and the audio was bad the first thing you would do is leave the website without viewing the video. Errors that are commonly annoying are the sound is too quiet or loud and the audio is not synchronized to the video. If you have ever watched dubbed Kung Fu movies you will know what I mean.
To ensure that you have optimal audio with your web video make sure that you have the proper equipment. It is not necessary to go for high end hollywood but you should think about getting a seperate microphone especially if you intend totalk and include others in you web videos. Don’t just rely on an inbuilt wecam or PC microphones. They tend to give low-quality sound, and if it is windy outside, or if there is any type of background noise, nothing will be picked up correctly.
Image via Wikipedia
If you are worried that holding a hand-held microphone will make your web video look “cheap,” there are several ways tocheat the system. If you have more than one person helping you with your web video, simply allow the extra person to hold the microphone out of frame while you are speaking. This will ensure that you are clearly, and professionally, heard but you don’t have to worry about holding an awkward microphone. However, if you do not have an extra person to hold the microphone, you can simply place the microphone close to you, but keeping it out of the shot. In order to do this, you may want to have a close-up done on yourself, or the subject that you are filming.
Since the frame will be closer on you, you will not have to worry about the microphone showing up in the shot. You can place the microphone on a table by you, however, this may result in strange noises, especially if you have a neighbor that lives below you. A great tip on filming and recording audio in this manner is to hold the microphone in your lap with it facing your mouth.
This will let you have a shot that is focused on your mid-waist and up, as well as allowing the microphone to be close enough to your mouth to record the audio. Make sure that you speak louder than you normally do when the microphone is in your lap,however, don’t yell. Web videos are awkward when the speaker is having to force themselves to be louder.
Web Video Troubleshooting
When you have a website that is home to web videos, you will most likely run into problems that are difficult to answer. These issues can be from an inability to play the video, to not being able to hear sound, to the video not even showing up. Having web video issues is a part of using such a technological feature on your website. However, it’s comforting to know that many of the problems that you may encounter with a web video are easily fixed and can be so in a matter of minutes. Perhaps one of the most common types of web video errors is individuals saying they cannot see the video, or they can see the picture but they can’t hear anything. While this may be the result of something bigger, most of the time it is just because the person attempting to view the web video does not have the most recent updated version of the particular video player you are hosting.
Whether you have a Windows Media Player, Real Player or QuickTime Player, all of these require individuals to have the most up-to-date version of its player in order to view web videos properly. If you are getting complaints that sound familiar with the ones above, simply tell your visitors to update their player and see if it works, most of the time, it will.
Another main problem that people have with web video is when they start playing the video, it stops and starts again, and the pauses and then starts. This cycle can repeat for several minutes, which causes many of the viewers to simply stop watching the video. There are several reasons why this could be happening to the viewer. The reason why a video will do this when it’s playing is because either the viewer has a slower Internet connection, or the users computer is simply too old to sustain that much data transfer.
Did you know that it can up to 12 minutes for a person with dial-up connection to download one minute of video; of course, this all depends on how the video is compressed. Another reason why the video is performing in this manner is because there are simply too many people on the network, thus it is slowing the download speed of the video down. A great way to help this problem is to simply push pause and allow the video to download for several minutes.
Another reason why web videos may not work is because they are not in the correct format. If you are allowing individuals to download a certain type of video, make sure that they understand what format it is in. An example of this would be letting yourvisitors know that in order to view a certain video they must have the QuickTime format installed, which is the .qt or .mov format. A great way to eliminate the worry and frustration from your website visitors is to clearly put links to the various media players websites, which will direct visitors to the download site for the particular player. This will ensure that even if a person doesn’t have a particular player downloaded onto their computer, they are able to obtain this player quickly and return to view your web video.
Where To Post Your Web Video
When you are searching for locations to post your web video, you will want to ensure that they have enough daily traffic to give your video a chance to shine. Of course, there are plenty of websites that will allow you to have this exposure, they key is putting your video on the right sites. For many individuals who make web videos there is only one site that provides them with enough traffic and daily viewers to satisfy their need for page views. This site is YouTube, and it is one of the top sites for individuals to be entertained, informed and enlightened. With the ability for literally anyone to post a video, you are able to show the world what you have to say. However, the key in getting your video seen by YouTube members is by placing keywords that are popularly searched and relate directly to what your video is about. If you are showing a new product, type in keywords that refer to the product and what it fixes. It is very simple to gain views from YouTube; however, you must know how to describe your video properly. You also need to ensure to abide by the Terms and conditions to avoid hvaing your account suspended.
Another website that is quickly becoming popular in posting videos is Facebook. There have been many individuals who have gained notoriety through this site, and if you are promoting a service or product, than you don’t want to miss this website. The reason why videos do so well on this website is because it allows you to watch videos and then instantly show your friends, because Facebook is more than a video hosting site, it is an extremely popular social networking site. Thus, if your video truly sheds light on a particular subject, or is very helpful, it won’t be long until your video makes its rounds throughout thousands of friend’s lists. Of course, make sure that your video clearly explains its topic and is very helpful, because the last thing that you want to do is mislead an army of Facebookers.
There are other sites such as vimeo where you can do much the same as YouTube.
Remember, if you put time and energy into your video, you will want to also put time and energy into where and how you post your videos. By doing so, you will most likely experience web video success, and increased traffic to your website.
Related articles
- Make a Web Video: How to Choose Your Gear, Shoot and Edit Video, and Master YouTube [Video] (lifehacker.com)
- VIDEO: Web gives rise to sharing economy (bbc.co.uk)
- AOL, “World’s Largest Curated Web Video Library” Serves 410 Million Video Views, comScore (beet.tv)
2
TV over Internet: The Future
Video Marketing has changed how to make money on the Internet another wave is coming spearheaded by some unlikely people. If you follow cable news you will know that there has been a declining share of audience and markets. Younger people rarely get the news from sitting in front of the TV. It is deemed as being too static and not interactive.
Digital Video Editing Software
Video Editing (Photo credit: Dalboz17)
Are you seriously looking to buy digital video editing software? If yes, you aren’t alone. Many people, especially online entrepreneurs are realizing the importance of video advertising. That is why video editing has become a trendy business right now. Even those who are no t doing any business online want to edit videos for weddings, family gatherings and memorable occasions. For that reason , editing videos can be a task for everyone . Those who want to join filming industry cannot escape it. The work of a digital editing program is making videos or movies look more real.
They help you create a video clip that your friends, family and yourself can enjoy viewing. In case you want to upload some videos to your personal website, then you aim to show them to your web visitors. You would hate to share ? useless or boring video, of course. As you can see, it is now easier than ever to edit whatever you capture with a digital camera. There is one big consideration that one must make when looking for the best digital video editing software. This is whether certain software is compatible with your PC.
You should pick a product that can allow you to import many media files, such as Zwel-Stein. Note that there are many other options at your disposal and some of them are freeware. Do you know what this means? It means that these are free editing programs. A few of them are very complex and demand that you have good skills in editing. If you want PC software options, know that you have many of them and you need only to be sure of your video editing need.
Those who use Linux have plenty of choices in the open source category. Some of the available systems can work on Mac or PC ?? well. There are some that are exclusive for Linux users. Mac editing programs that are free for everyone are few, including Jashaka. The best way to learn what is best for you is reading reviews. Many previous users spare enough of their time to write a product review. This is currently the best way to know if a product not only works well, but also if it is real. If you decide to buy, then you cannot afford to b? careless. Don’t rush to buy the first software application that supports your Linux, Mac hardware.
Conduct ? thorough research so you can find out if such aan item is worth your time or money. Follow similar steps with free open source software programs for digital video editing. Honestly, you cannot be sorry or regret anything after buying ? product you understand properly. As long as you know your editing need, there is a product for you. Whether digital video editing software is for sale or it is free of charge, do make sure it can solve your current problems. Get yourself ? program that can handle daily editing workloads, if it is available.
Related articles
- WeVideo goes commercial with cloud-based video editing (gigaom.com)
- Facebook to Integrate Mobile Photo, Video Editing (forbes.com)
- Open Source Video Editing (edugeek.net)
1
Tips for Enhancing your online videos
Online Video Enhancement
Countless numbers of studies and surveys seem to agree that online video viewership is generating huge numbers and is unlikely to slow down soon.
During the first month of 2011, more than 170 million American Internet users watched an average of 14-?nd-?-half hours of online media content.
Going even further, 66 percent of participants in ? recent study indicated they watch more online video content than they did a year ago; a figure expected to grow significantly in the coming year.
The rising increase in online video viewership has prompted many companies to realign their advertising campaigns by putting additional focus on the Internet.
In another study, companies reallocating at least 5 percent of their TV advertising budget to online marketing efforts increased their brand exposure and reached new viewers previously inaccessible through television.
These findings underscore the enormous value online video campaigns can have for B2B marketing firms and their clients. In addition to costing significantly less than traditional media campaigns, online video content can be accessed by Internet users anywhere via mobile devices.
Online video content can be an extremely effective tool for branding advertizing and generating leads. However, getting your content in eye’s reach of the intended target base can be challenging due to the shear amount of video floating on the web.
Whether you’ve already launched an online video campaign or are in the process of making one, here are some suggestions that will improve your business to business marketing efforts on the web.
Image by Wrote via Flickr
YouTube Text Summary
With over two million viewers daily, YouTube is perhaps the most reliable online platform for promoting video content. But simply unloading your content onto YouTube is not enough to draw in viewers.
One of the primary ways people discover YouTube video content is through ? keyword search. With Search Engine Optimization (SEO) playing such a key rely in exposure, it is important that ? text summary accompanies s all your YouTube videos. The summary should be an accurate and compelling description of the video that incorporates keywords and a link to your website. Failing to include ? text summary essentially defeats the purpose of the video marketing campaign as it’s unlikely anyone will view your video if they don’t know what it’s about.
E-mail marketing
Video is able to convey more information per minute and is the most persuasive method of delivering product information compared to any other media platform. With this in mind, it is only practical to include video in your ?-mail marketing efforts. Some surveys suggest e-mail marketing campaigns that include video can increase conversion rates by as much as 300 percent. Using video will also increase your chances of reaching prospective customers who primarily access their ?-mail through mobile devices.
These are but two ways to enhance the online presence of your B2B Internet Marketing video campaign. No matter how you decide to promote your video content on the Internet, it is important to remember the quality of your viewers is more important than quantity.
Other Resources
Related articles
- YouTube’s Own Marketing Advice For Retailers: Create Content, Not Commercials (reelseo.com)
- 5 video marketing myths (greatvideomarketingtips.com)
- Video Marketing Pioneers: How America’s Most Skilled, Most Inspired, Online Video Advertising Creators are Transforming the YouTube Landscape (50 Interviews) (greatvideomarketingtips.com)
Video Production Equipment that Everyone can use
Video Production Equipment: The Directors Cut
The Video Craze: Affordable Video Production Equipment
Advances in video production equipment technologies combined with the increased emergence of digital video, as an acceptable medium for film has made it possible for almost anyone to become a film director. Currently the cost of film and film equipment is beyond the reach of most starters. However, video production equipment is relatively low cost and can be mastered fairly easily. Even though there is a great deal more to film that just equipment, the ready availability of video production equipment has encouraged many amateurs to give film a try. Understanding the basics of video production equipment is the first step to becoming the next George Lucas.
Filming Video Production Equipment
Image via Wikipedia
As you prepare to make a video it is a good idea to to review what video production equipment is required for filming and make sure you have your requirements. Some common video production equipment products needed for creating a professional looking film include:
- Professional Grade video cameras: These cameras are larger than the standard home machines and include ENG cameras or Studio cameras that are connect to dock recorders that do that tape the video. There are numerous types and variants to choose from.
- Stabilization Equipment: These range from camera dollies tripods, shoulder mounts, and advanced camera cranes. Use of stabilization equipment ensures that the video production is smooth and not shaky. Many amateurs will tend to move the cameras around too much making viewing a chore. Additionally, stabilization video production equipment can help determine the type of camera shot that is available for a production.
- Quality Lighting : Film quality lighting includes grip lighting, reflectors, crate grids for lighting effects and scrims to control different aspects of light diffusion. It goes way beyond just lights.
- Audio System:Creating a professional quality video requires using stand alone audio equipment. Many video cameras contain a microphone to capture sounds but these will generally be inadequate. The equipment includes shotgun microphones, audio mixers and pole audio devices.
Editing Video Production Equipment
Image via Wikipedia
After the video is recorded, extra video production equipment is required for editing and finalizing a video into a finished article. Professional quality editing equipment can give your video the touch that separates it from home video or amateur attempts. These video editing tools include:
- Sound Mixing Equipment This is used by professionals to balance volume levels, add background noise and soundtracks to the video. Sound Mixing can also create stereo effects from a mono recording and add brightness to a dull sounding recording.
- Video Editing Software Unlike film, which must be edited manually, video can be edited directly on a computer. Professional video editing software, allows adding transitions, trimming scenes and completing your end vision without any hitches. The right video editing production equipment is a vital component the the end product, your video.
- Video Duplication Equipment Once the film is finished, video duplication equipment is needed for copying and distributing your film. The copies produced by professional equipment will provide consistent copies keeping the sound and video quality of your master video.
If you decide to go into making your own video production using the right equipment will help you to produce video of a high quality and standard. Who knows eventually you may find a way into the world of film making.
How to Create Attention Grabbing Videos
I’m sure if you’ve visited various video sites like youtube, vimeo and metacafe, you’ll probably have noticed the calibre of the videos are not exactly ‘outstanding’. Awful quality of sound, weird technical issues, or just completely boring content can cause the viewer to simply stop watching. The rest of this article will discuss ways to avoid these problems in your own videos.
You should always remember that web visitors have very low attention spans. With this in mind, remember that the shorter the video, the better. if you have a lot of content, splitting it down into smaller videos would be more effective.
Pithier, interesting and shorter videos are usually better. Creating a series of videos on one topic will create higher percieved value, and more information can be spread over multiple installments. If viewers are impressed by your first video, then their will be more incentive for them to come back for more content, or go on straight away to watch your other videos.
Another advantage to multiple videos is that the more videos you have out there, the more likely it will be that your videos will be found and watched.
The other major factor with video creation is the quality of the production.
You don’t need to become qualified as a professional film producer, but it is important to create videos that are engaging and interesting to the viewer.
The key to good videos is sticking to some form of structure or script you’ve thought through, so you don’t miss anything when recording.
A majority of vids are made by people who are not following any structure, and the final result is not too pleasing — too many pauses and taking too long to get to the point.
Adding branding to the videos will also be profitable. if all your videos are related to the same market, adding similar branding to each of them will make your brand more memorable. You could also use high quality stock images and video clips from places like istockphoto.com and bigstockphoto.com in your videos to make them look more professional.
If you are consistent, and use the same stock clip or image at the beginning of every video, people will begin to remember your brand, and associate it with the niche you are marketing to.
Adding a custom ‘skin’ to your videos can also improve veiwing experience. this can be used when embedding videos to your own web properties. Skinning doesn’t only involve the outside of the video, but the controls as well (play, stop etc.), differentiating your videos from the standard youtube displays.
The content may not be different, but the ‘percieved value’ will be higher. Although the video will be the same, the quality is percieved as higher due to the overall presentation.
How “watchable” the video becomes will depend on the type of video created.
Perhaps you are not willing to stand in front of the camera to record videos. if you don’t want to do this, the alternative is to use a screen capture software, or a slide show with audio. Once you have relevant feedback from viewers of your videos, you should become more confident, and perhaps consider advancing to more ‘live action’ videos.