Facebook Video Marketing is bigger than you think.
Once upon a time Youtube was the way people thought of putting videos into Facebook.
Recent studies by the Aberdeen Group show that more people are now adding videos directly into Facebook. Before there would be a link to a You tube video and video marketing efforts were placed on creating the Youtube Channel and linking directly. This change will mean more people stay within the Facebook infrastructure. Let’s see how this develops in 2015.
Source: Facebook Ramps Up as a Premier Video Marketing Platform