Many marketers who begin video marketing for the first time, think that all they have to do is upload a bunch of videos, and the traffic will automatically come pouring in.
Even though the internet video is growing at an extremely rapid rate, it’s not always that easy to tap into. Many have stated that it’s actually the complete opposite. Millions of new videos are being uploaded on a daily basis, yours could soon get buried and forgotten.
However, that’s only if you do not know how to optimize your videos effectively. Below there are three vital things that need to be applied to your videos that will increase traffic and view counts.
1. Keyword Phrase Optimization
Keyword optimization is not something you usually think about when it comes to video marketing. That’s because the search engines are not able to scan the spoken words in the video (well, not yet anyway).
However, you need to put into perspective the way the video *pages* are setup.
Optimizing a video is much the same as optimizing an article or other web pages. you have the ability to alter the title, file name and description of the video submission.
Below are a couple of vital things that need to be optimized with each video submission. it’s important to include the keyword phrase in the following 3 places:
a) The title of the video
b) Video description. the keyword phrase itself should be included as the first words.
c) The file name of the video (the name the video is saved as before uploading)
When it comes to publishing videos, most people neglect to optimize them — they simply upload them ‘as is’. by the simple act of optimizing videos for certain keyword phrases, it will put you miles ahead of the pack.
2. Tagging videos
Adding tags to videos will also help optimize them. This gives the opportunity to add more related keyword phrases to the video page without coming accross as ‘spammy’. This is an advantage, as trying to stuff extra keywords into the video title and description will often make it unreadable.
The most effective way to do this is find other *popular* videos in your niche with a high view count, and use the same tags.
Doing this increases the chances of your video showing up as a related video, which is shown at the end of the competing video, and sometimes in the sidebar, bringing your video more traffic.
This is very easy to do. it’s a simple case of checking the bottom of the other video to see what tags have been used. no other research is required.
3. Adding backlinks
Building links to your video page is the last tip. Just like before, it’s much the same process you would go through to optimize your own websites.
You don’t have to go too far in garnering backlinks, unless you’re trying to rank for a particularly competetive keyword term. it’s best to simply do some article submissions with the resource box linking to the video, along with a little social bookmarking.
When you’re trying to rank your video for a particular keyword phrase, one thing that will help is to use the actual phrase (and related phrases) as the anchortext of the link for about 70% of the links.
You now know how simple it is to optimize your video submissions. All it comes down to now is taking action. many people are lazy when it comes to this sort of thing, so putting in the extra few minutes for each video will benefit your results massively in the long run..
