Driving traffic to your videos is as simple as driving the traffic to other pages. The methods listed here may only apply to video, but chances are that they are not methods that are new to you. One thing that should ease your mind is that search engines have yet to be developed that can index the content of videos. The end result of this is that there are fewer things that need to be done to increase search engine rankings, but all should be optimized as much as possible. To ensure the fastest “organic” search traffic you will want to focus on keywords that generate the highest search volume while coming up with the lowest amount of competing videos in the search engines. Make certain that you have used your keyword phrase in the filename of the video as well as in the description and title when you are uploading your video to sites like YouTube.
Use these options wisely, as they are the only parts of the video page that you can influence. Ensure that you build backlinks to each video, using anchor-text that is keyword rich. By doing this you will ensure that your video not only gets traffic, but that it gets ranked by the search engines as well. In order to drive additional traffic it’s always helpful to use your own network when promoting video.
Sharing your video on Facebook or Twitter, or even in a blog or sending links by email are all good ways to ensure your video gets seen. In order to rank higher in a search engine’s results, you can increase your videos views and comments by sending your own traffic. The more views your video receives; the more comments that it generates; the higher your video will be ranked by the search engines. With this sort of encouragement your video will eventually receive enough views that the traffic can explode; a process known as “going viral”. Using “video responses” is another means by which you can market your video and increase site traffic. Many video sharing sites allow you to use a video as a reply to an already posted video. Because your response will displaying your video under an already posted (and popular) video, yours will gain exposure by being shown to those who are viewing the original video.
This process will be most effective if you post your video as a response to those videos that already receive a good deal of traffic. This process won’t work as well if you respond to videos that are not very popular. You can ensure that you receive a good amount of traffic to your own video if you post a response to a video that has a high viewing rate.
This shows that there is a lot more to generating traffic than simply posting a video. You may have to “nurse” your video by promoting it until it starts generating its own traffic.
