Benefits of List Building

List building has become known as one of the most essential elements in search engine marketing. This article talks about the benefits that you can enjoy if you implement this in your website.

Some of the benefits of list building include:

• Removes the need of making cold calls. Cold calls can be a salesperson’s nightmare, because all of his or her efforts can be put to waste if the people they’ve contacted are simply not interested in the product they’re offering. In contrast, those who have signed up for mailing lists are actually those who are interested in what you have to say. As such, you will be able to focus all of your attention on efforts on people who are more likely to bring sales your way.
• Increases customer awareness about your products and services. What list building essentially does is that it allows you to maintain contact with your potential customers. As such, you can take the opportunity to make them more aware and informed about your company and the products and/or services that you’re offering. List building can also make your clients constantly aware of you, especially if you send them informative messages every now and then about the products and services your company offers.
• Builds trust. The more your potential customers know more about your company and the products, the more likely they will trust your company because of the information they receive. As such, it can be used as an educational tool to teach them more about what your company and your products are about. What’s more, the more your clients trust your company, the more likely they’ll purchase from you.
• Increases the possibility of making sales. Once someone becomes part of your mailing list, you will be able to market to them for an indefinite period of time, until they choose to not receive your messages. The more your potential customers get to know your company, the more likely your chances are of successful sales.

  Want to know more about the benefits of list building?

Click here if you’re interested in finding a list building tool that can help you get more subscribers quickly and easily.

Getting started with list building

If you think about it, list building follows a fairly simple concept: you come up with a list of names and information. Whatever names and information you get, whatever leads you are able to compile, are then given to clients depending on what they are looking for. But while the concept is simple, there should be some effort put towards building your list because you’re not just making any list, you’re making a quality list with quality leads that quality clients will be looking for. Still, just because you’re willing to make the effort does not mean that you will have to slave away as you get more subscribers. You just have to be smart, and find ways that will let you speedily build a list without compromising the quality of the leads you get.

What to consider

There are a lot of places you can go to for list building because there will always be people (your leads) in all corners of the world. However, because you can’t exactly go around going from door to door and asking for names and information, you can instead make the most of what you can do online. The internet reaches far and wide and you shouldn’t have any problem with access. You can stay at home and yet get around to building a list that clients will seek out. Remember, you have a reputation to build and protect so don’t go around tricking people and doing unscrupulous deeds in the process of building a list. Sure, you will have to be smart with your moves but that does not mean you will have to forget playing fair.

Getting help

If you’ve never done list building before, don’t worry. There are a lot of products available that can help you get started on building your very own list. Look for something simple to use. Look for something affordable to use. Look for something that will teach you the real value of building a list.

Click here if you’re interested in getting started with list building quickly and easily.

How to Use WordPress Plugins for Marketing

WordPress is arguably the most popular blogging platform today, thanks to its ease of use and its multi-functionality. In fact, the content management system is also a popular choice for online marketers as well, owing to its numerous WordPress marketing features, including the numerous WordPress plugins that have been devised specifically for online marketers. This article gives some information about the WordPress plugins that you can use to help you in your marketing efforts, as well as how to maximize the use of these plugins to increase the number of hits to your blog.

What you may not know is that there are so many WordPress plugins that you, as an online marketer, can choose. There are those that can be installed in order to make your blog more easily found by search engines, some that work as traffic generators, and others that automatically install a site map to your website. There are also those that easily connect your website to social networking sites to get you more traffic, some that show which countries your visitors are coming from, and those that can automatically add links to your content for SEO purposes. Some are free while the others need to be purchased. Be sure to read the details carefully to make sure that you get the plugins that you really want.

In order to look for WordPress plugins for marketing purposes, you will need to log in to your account and then go to your dashboard. From there, click on the plugin tab. You should be seeing a search field there. Type in the keywords of the plugin that you’re looking for, or the features that you want installed on your site (ex. search engine optimization, creating a site map, etc.) The content management system should then give you several options of WordPress marketing plugins to choose from.  From there, all you will need to do is to install these plugins to have these features installed to your website. If you’re not sure which of these WordPress plugins to install, it’s always a great idea to ask around or do some research in order to find out which of these work best for your purposes.

There are so many WordPress plugins that you can choose from, some better at helping online marketers than others. As such, be sure to make the right choice in which plugins to download and install in order to improve your chances of getting the traffic and the sales in order to make the most of your website.

Click here now to learn more about using WordPress plugins for marketing.

It’s time to stop wasting your money on web designers

We have all made the mistake before, hiring expensive web designers that end up being no more helpful than a free website that you could have found online.

There’s a cool tool I found that will give you the instant ability to create and embed all types of graphics that are fully loaded with your text and customizations for any web page or blog online. The all-in-one system gives you the power to create sales graphics for all your web pages.

The best part is all of your graphics are saved online, and when you edit them they update live no matter where you have uploaded your embed code. This will save a lot of time, if you’ve ever had to update your graphics then you know what I mean.

Ready to fire your web designer and starting graphics in seconds? It’s really that simple. Period.

There is nothing more to it. Just download your copy, upload to your FTP and create unlimited graphics that are guaranteed to convert and look 100x better than other mucher harder to edit graphic templates available online.

Check out the SalesGraphicsPro creator for easy salespage graphics.

The Basics of List Building

List building has become a popular tool used by online marketers to get more subscribers to increase the likelihood of making more sales. This article gives basic information about list building so as to help you understand how this can help you in your business.

What exactly does list building entail and how can it help online marketers get more subscribers? List building is essentially collecting the names and e-mail addresses of your potential customers through your company website. As you may have noticed, some websites have a small box that asks people to register their e-mail addresses so they can receive the newsletter or something similar, such as information about promos, product launches, and such. To make it more enticing for customers to sign up to their mailing list, a lot of online marketers offer freebies to those who will be subscribing to their lists, such as free products, e-books, discounts on their products, and other such goodies to increase their interest in joining the mailing list.

Once your subscribers have registered to the mailing list, you can then send them information relevant to your niche. Common content of mailing list messages include informative articles about or related to the products and services of the seller, promos, discounts, and launches of their own products, and other such information that is relevant to what the website offers.

List building is a great tool in marketing, because you are targeting the people who are already interested in your product, as opposed to shoving advertisements down peoples throats, regardless of whether they want to buy what you’re selling or not. The key is to keep your customers’ interest so as to build their trust and make it more likely for them to avail of the products and services that you’re offering.

Click here if you’re interested in finding a list building tool that can help you get more subscribers quickly and easily

List building basics

List building is important if you’re an affiliate marketer because your list will contain all the leads you have, leads that you then refer to prospects as potential customers. Think of it as having a piggy bank, where the list is the piggy bank itself and your money will be all the leads. Keep your list well-stocked and you can withdraw leads from your list whenever a client calls on you.

But building a list is not just about having a lot of names, although it can also be a numbers game. After all, if you have a lot of leads, then the more likely you will be able to provide for the needs of a client. Still, it would be so much better if you have quality leads or leads that are relevant. Leads are seen as potential customers so giving a client leads that are the closest to their targeted audience means less work will be involved converting a lead to a sale because the lead is already an interested party. When you’re doing list building then, make sure that you organize your leads according to demographics. Follow a system for organizing leads as you get more subscribers so you don’t have to worry about fixing your list all the time to reflect the groups and demographics that you have in your list.

When it comes to building a list, keep in mind what you would want to have in a list as if you were in the shoes of a client to give you an idea of what kind of quality you should be offering when you do list building. You’re going to want to have unique leads. You’re going to want leads that are relevant to you. You might be ready to pay top dollar for leads, but it would surely be a relief to get affordable leads.

Click here if you’re interested in finding a list building tool that can help you get more subscribers quickly and easily.

New Generator: SqueezeCopyPro + 90 Templates

There’s a new online generator just hitting the scene, and I knew you would want to see this one.

It’s called Squeeze Copy Pro,  and it’s a brand new way to efficiently and successfully create your own completely customizable and unique squeeze and landing pages, with no more effort than it takes to use your mouse and keyboard.

With SqueezeCopyPro, you can finally create all of the very same squeeze pages that you have seen the “internet gurus” using for years to make fortunes. Now you can do the same as them without being an expert, because Squeeze Copy Pro comes pre-loaded with 90 TEMPLATES!

This is a tool you will use OVER and OVER again, it WILL increase your conversions and save you time. I highly recommend it! Get Squeeze Copy Pro Here

*NEW* PDF Branding Tool Just Released!

If you’ve bought any of my products before you’ll know that I place a lot of emphasis on my affiliate programs.

Sometimes I do get lazy and place a ‘coming soon’ on the affiliate page but either way when I do create one, I provide my affiliates with as many tools possible to make sure they start promoting that very same day.

And out of all the tools I provide, the most important one is giving them the ability to rebrand a PDF.

Why?…

Rebranding PDFs is quick and easy to do They’re easy to share and get passed around They cost little or nothing to create They can pre-sell the reader They’re a great way to get free traffic You affiliates don’t have to edit everything manually and recompile the report They’re a viral promoters, especially if it’s valuable, controversial or entertaining!

and finally…

They bring you SALES!

Click Here If You’re In A Rush

You see, unlike an article, or an email, or an animated banner, eBooks and reports allow you to show who you really as a business and what you can provide.

Your report could be a tutorial on how to use of software… a review of a product you bought… a mind-map or blueprint to a problem… or even just a short snippet of the original product.

Either way, they are designed for the reader to check out where that report came from so they can visit your website without being pushed into a sale. It’s a great way to pre-sell potential customers whilst making your affiliates look good and making their lives easier.

Put simply making your PDFs BRANDABLE works. I use them everywhere I can and let my affiliates do the selling for me.

Click Here To Try This Affiliate Resource For Yourself…

Old PLR Still Sells Today! – FREE Video Shows How!

No matter how many times you’ve been told that you need to “create your own products” to be successful online, there will be some people who will just not grasp the concept.

They either think it’s…

a) too hard

b) too time consuming

c) too expensive

d) not worth it

e) or some other excuse..

The truth is, you can still create your own products but without having to put in all the unnecessary hard work and time-consuming effort to produce the results I’m about to show you.

His name is John Thorn hill and he has been online since 1999, which is a long time in terms of internet marketing so he knows a thing or two when it comes launching new products from PLR content.

One of his sites (revealed in the video) generated$1971.97 in 7 days since its launch, with a peak of $728.83 in a single day and has also built a list of 246 buying customers.

And that was just in the first 7 days… those numbers will continue to grow!

In this 12 minute video he’ll reveal to you…

– A live example of how an old out-of-date product
was revamped in something completely new!

– Logging in live into one of his ClickBank accounts
to see the stats just for this product!

– The daily figures of when he launched the PLR product,
where it peaked, and how it will continue to grow!

– How and why he managed to get 100s of links pointing
back to my site after the initial launch.

– Why other PLR sellers continuously fail because they
forget one important rule.

And did I forget to mention, all this information is FREE in this need-to-see 12 minute video!

Click Here To Watch The Video Now!

Audio Is A Powerful Business Tool – How To Use It Effectively

Today I want to talk about another element of product creation that can make a serious impact on your sales figures. I’m talking here about the use of sound.

When you are trying to sell to your prospect online the key thing that you will need to do is to engage with them and most people will do this with the use of a website and the copy that is on the site.

This can work fine but if you are going down this road you are leaving out a big opportunity to connect more with your buyer and create more sales. With the use of audio on your website you can change all this and  connect more with your buyer. There are a number of reasons for this.

Sounds that we hear are very powerful and can enter into the subjects mind and control what they do. If you doubt this just look at Paul Mc Kenna or any famous hypnotist and watch how they can control people by  simply talking to them. When you talk to your customers you influence their buying decision more as you will be talking to their sub conscious mind.

People are fundamentally always looking for the easy, less painful option in life and if they can sit back and watch a sales page that has audio they will do this instead of reading through a long sales letter. The  combination of audio and text works best as this will give them something to listen to and to read before they make a buying decision.

The trouble though with learning something new is that it can take time and effort and your schedule is probably pretty full up if you are involved in internet marketing. If you hire out the job to someone else it can  also cost you big time, which you don’t want to do before you have sold any product.

Luckily though there is a solution where you can get the best of both worlds and get top class audio and integrated into your site without programming skills and without spending a fortune by following some simple cut  and paste steps.

Click Here To Learn  How To Use the POWER of Audio For Your Business Now…

Audio Is Powerful – Here’s How To Use It!

Today I want to talk about another element of

product creation that can make a serious impact

on your sales figures. I’m talking here about the

use of sound.

When you are trying to sell to your prospect

online the key thing that you will need to do is

to engage with them and most people will do this

with the use of a website and the copy that is on

the site.

This can work fine but if you are going down this

road you are leaving out a big opportunity to

connect more with your buyer and create more

sales. With the use of audio on your website you

can change all this and connect more with your

buyer. There are a number of reasons for this.

Sounds that we hear are very powerful and can

enter into the subjects mind and control what

they do. If you doubt this just look at Paul Mc

Kenna or any famous hypnotist and watch how they

can control people by simply talking to them.

When you talk to your customers you influence

their buying decision more as you will be talking

to their sub conscious mind.

People are fundamentally always looking for the

easy, less painful option in life and if they can

sit back and watch a sales page that has audio

they will do this instead of reading through a

long sales letter. The combination of audio and

text works best as this will give them something

to listen to and to read before they make a

buying decision.

The trouble though with learning something new is

that it can take time and effort and your

schedule is probably pretty full up if you are

involved in internet marketing. If you hire out

the job to someone else it can also cost you big

time, which you don’t want to do before you have

sold any product.

Luckily though there is a solution where you can

get the best of both worlds and get top class

audio and integrated into your site without

programming skills and without spending a fortune

by following some simple cut and paste steps.

Click Here To Learn  How To Use the POWER of Audio Now…

Old PLR From 2005 Still Sells Today! – FREE Video Shows How!

No matter how many times you’ve been told that

you need to “create your own products” to be

successful online, there will be some people who

will just not grasp the concept.

They either think it’s…

a) too hard

b) too time consuming

c) too expensive

d) not worth it

e) or some other excuse..

The truth is, you can still create your own

products but without having to put in all the

unnecessary hard work and time-consuming effort

to produce the results I’m about to show you.

His name is John Thornhill and he has been online

since 1999, which is a long time in terms of

internet marketing so he knows a thing or two when

it comes launching new products from PLR content.

One of his sites (revealed in the video) generated

$1971.97 in 7 days since its launch, with a peak

of $728.83 in a single day and has also built a

list of 246 buying customers.

And that was just in the first 7 days… those

numbers will continue to grow!

In this 12 minute video he’ll reveal to you…

– A live example of how an old out-of-date

product was revamped in something completely new!

– Logging in live into one of his ClickBank accounts

to see the stats just for this product!

– The daily figures of when he launched the PLR

product, where it peaked, and how it will

continue to grow!

– How and why he managed to get 100s of links

pointing back to my site after the initial launch.

– Why other PLR sellers continuously fail because

they forget one important rule.

And did I forget to mention, all this information

is FREE in this need-to-see 12 minute video!

Click Here To Watch The Video Now!

5x Video Resell Rights Products In A Box Now Available!

When it comes to making money (online and

offline) there are two factors that are vitally

important. Time and effort.

Your time is valuable and you want to spend your

time doing what you’re good at. If you’re good at

closing JV deals, you do that, if you’re good at

creating sale page videos, you do that, if you’re

good at emailing your list you do that.

The big mistake is attempting to do everything

yourself. The last thing you want do for example

do is spend your precious time attempting to

design a mini-site header and get a B+ at best

when you could hire someone else to get it done

is half the time and give you A+ results.

The same applies with effort. Why attempt to do

something from scratch when someone has already

done the work for you. Don’t try to reinvent the

wheel when it’s easier to work with it.

Smart use of your time combined with clever use

of what’s already available is what will set you

apart from other marketers.

This is what today’s email is all about.

Aaron has just released a quality set of Resell

Rights video products which you can sell to the

end user.

In A Rush? Click Here Now

You’ll get access to 5 mini-site

businesses-in-a-box. Each come with their own

fully written sales page, ready-linking download

page, awesome graphics and a quality video series

teach beginners the basics of internet marketing

such as:

• How to set up their own membership • List

building • Article marketing • Social networking

• and creating affiliate programs

If you’ve ever bought any of Aaron’s resell

rights products before you’ll know that he spends

a lot of time making them look good and always

sell like hotcakes.

His new pack is no exception. You’ll be able to

download your business-in-a-box, add your name to

it, slap on your own PayPal button and then

promote to your own subscribers. It’s a great way

to bring in extra income and an even better way

to place you as the expert without having to

read/write or research any of the material

yourself… truly lazy if you ask me.. but hey,

that’s the name of the game. More money, less

effort.

So if you haven’t already done so, check out the

5 businesses-in-a-box and watch the sample videos

to really see what you’re getting:

Click Here To Check Them Out Now

Why you should be using an autoresponder to boost your sales

Don’t go another day without using an autoresponder to get more sales…

If you want to create a longer term online business, an autoresponder is a tool you really can’t afford to ignore, as this will give you a lot more options when it comes to email marketing. Many new Internet marketers have a misconception about autoresponders; they think that using an autoresponder to grow your profits is a highly complex process and is not everyone’s cup of tea. Fortunately, you don’t have to be a genius to use an autoresponder; you only have to follow a few simple steps. You only have to decide what kind of campaign you want to create and start composing some messages.

Before using an autoresponder service, it’s important to figure out which solution to opt for. Rather than hosting an autoresponder on your server, it’s highly recommended that you subscribe to autoresponder service. Managing your own autoresponder can be a headache, especially when you are starting out. You are basically outsourcing the management for a fee when you subscribe to an autoresponder service like Aweber or GetResponse. This is the most effective way to utilize autoresponders, without worrying about having your email being delivered on time or having any bounce backs.

Another crucial element when it comes to email marketing with an autoresponder is making the subject line of your email enticing enough that your subscriber opens the email and reads it. The subject line of your email is the part that determines whether your subscriber will even read your message or not.

If you want to get your reader’s attention, you have to create a noticeable and interesting subject line. Relevant and compelling subject lines are one of the keys to successful email marketing campaigns. Increasing your open rate is essential for any email campaign, as your subscribers have to read your message before they can take any action on it. With all of the emails everyone gets today, your message has little chance of being read if you don’t give enough thought to your subject line.

To finish; email marketing doesn’t mean that you should be of disinterest to your prospect. Your autoresponder is supposed to make your email marketing easy and at the same time ensure that your subscriber receives interesting messages. If you hope for your subscription rate to amplify with a lower amount of people dropping it, then utilize your autoresponder for sending out messages that are worth of note / tantalizing to your list. If your subscribers start to feel incongruous or jaded after the first few initial emails, you won’t be offered the chance of mesmerizing them or making a strong impression.

As we’ve seen in this article, using an autoresponder in the right way can be one of the most effective ways to build a growing list of responsive, targeted customers. Do your research in terms of keywords, products and your target market so that when you set up your autoresponder campaigns, you’ll know there’s a strong demand for what you have. The above principles can help you get off the ground and begin taking full advantage of autoresponders so you can start building your list.

****

Access The FREE Professional Squeeze Page Creator to create proven landing pages to build your opt-in list.

How To Become An Internet Marketing Expert. Lesson #1

Let’s first start this discussion by talking about what it actually means to be an Internet Marketing Expert.

Now when I say expert, I’m not talking about the kind who sits around and ‘talks’ about what to do to make money online. There are countless experts out there if that were the criteria. The expert you want to be is a lot different.

You want to be the attention grabbing internet marketer who gets paid for things they have to offer both online and off. These are the ones who can sell millions of dollars in products just by using their name alone.

You’ve most likely bought their videos, their software, their books, systems, courses and more, all in the hopes of following in their footsteps.

Well today is the day to heed some serious real life advice.

You need to not only strive for your marketing goals, but also immediately change the way you look at the internet’s potential to change your life.

Simply put, you need to be a part of the club. The ‘insiders’ tend to know more than the general public, and profit nicely from this information.

Keep reading my blog so you too can be a part of this club. More lessons in this series are coming so make sure you signup for my updates!

*****

Here are some famous Internet Marketing Experts and how they got started:

Seth Godin

Like many other marketers, Seth got his start in business school
– Stanford, actually. After getting his MBA, he worked in
software and book packaging, eventually creating one of the
first online marketing companies, called Yoyodyne.

During this time in this business, he began to realize that the
market is not a place where one can simply hope for the best. A
person needed to have something really special, something that
set him or her apart from the rest of the crowd in a big way.
Seth also introduced the idea that many marketers had forgotten:
customers matter and they deserve to be respected. When dealing
with customers online, Seth pointed out that spamming and other
forms of lies were just not the best practices. Customers were
smarter online and they had more power than they do in the
stores, as they had more options.

Gary Vaynerchuck

Gary started Wine Library TV in 2006 as a way to promote wines
that he loved and to appreciate wine with the help of an
audience. Originally designed to review wines and to answer
questions posed on his Facebook page, Gary’s audience began to
grow. He now has hundreds of thousands of viewers of his daily
wine tastings.

Most of the time, he’s the only one in the chair, tasting the
wines, but over time, he’s had some other folks help him out in
his duties, including Timothy Ferriss. He’s now in a partnership
with eatdrinkordie.com, which allows him to produce videos about
wine which are then distributed to consumers.

*****

As you can see these famous marketers weren’t just born Gurus.
You can have every bit as much success as they did if you
know the way. Now, if you were able to corner any of these super-successful
marketers and ask them what their biggest secret is, what are they going to tell you?

They’re going to tell you ‘The Money Is In The List’ and if you’re not already
building your list and emulating successful marketers like these, then you are
most likely going to fail, it happens time and time again with beginners.

Learn more about how YOU can become an Internet Marketing Expert by
visiting The Simple List Building Blueprint.

Click Here To Get Started On The Solid PROVEN Path To
Internet Marketing Expert Status – Learn How To Build YOUR List!

Offline Marketing Is HOT! Are You Getting Your Piece Of The Pie…?

Everybody knows that you can make some serious
bank marketing offline, and/or providing services
to offline businesses that we consider second nature.

Don’t you want to have your own ‘Offline Marketing’
niche blog just like the one in the image below ready and
waiting to WOW your potential customers?

Even something as simple as a blog is totally
amazing to many offline business owners who
have ZERO IM experience and wouldn’t touch
an FTP client with a 10 foot pole.

Position yourself as an expert by grabbing
this awesome ‘Offline Marketing’ Niche Blog
fully optimized for Adsense, Amazon and Clickbank.

I’ll even throw in 1 year free domain name registration
and 1 year free hosting!

Check this out – everything is explained on the
page here:
-> http://pushbuttonblogger.com/offline/

Claim Your 1 Click ‘Green Living’ Niche Blog With Free Domain Name & 1 Year Of Free Hosting

Tap Into The Weightloss & Healthy Eating Niche At The Push Of A Button

Do you want your very own highly profitable
‘Healthy Eating’ WordPress Blog instantly
setup with the domain name of your choice
free of charge and 1 year of free professional
hosting included?

Then click here now:
-> http://pushbuttonblogger.com/healthyeating/

The ‘Healthy Eating’ or ‘Dieting’ Niche is one of
the most in demand and profitable niches you
can get into.

As long as there are people and food, people
are going to need information on how to
eat healthy.

Don’t you want to have your own ‘Healthy Eating’
niche blog ready and waiting to give them that
information?

Check this out – everything is explained on the
page here:
-> http://pushbuttonblogger.com/healthyeating/

The Quickest, Easiest And Most Secure Method Of Backing Up Your WordPress Blogs

Today, 3:25
Re: The Ultimate 1-Click WordPress Backup Solution!

On a beautiful late fall afternoon, two Internet Marketers graduated from the same website creation class and proudly set up their new websites. They were very much alike, these two proud marketers.

Both had used the premiere website solution available today – WordPress.

Both were better than average Internet Marketers, both had identified a great niche to conquer and both – as budding businessmen are – were filled with ambitious expectations for the future.

One week ago today I heard from both of them.

They were still very much alike.

They were still both smart, ambitious, businessmen fully capable of real success.

But there was a difference.

One of the men was forced to scrap his WordPress site and start from scratch, losing all the work he put into it. The other had already made enough to take his family to an all inclusive resort in the Dominican Republic.

EzWpBackup Made The Difference!

 

Click Here To Find Out How…

Green Transportation

Green Transportation?

This is not going to be about what you think. I have been reading the articles and what we all put on sites. It all looks the same. The ranting crusader approach. The planet will not be saved if we don’t do this or that . We are right you are wrong and we can quote this source. The sources are the same and in reality a lot of people are just repeating what they find. The planet is warming the planet is cooling, Climate change is all due to human activity. Climate change is due to something else. Globally warming is real/ not real and we can impact it etc etc etc. We can do a bit for ourselves by saving money using alternate energy, wind power, small turbines, off grid living ,diy energy, homemade energy, free energy, alternate energy, green power, etc etc etc. Does it all sound familiar? 

What started me on this track were bicycles. Cycling has become a major “green” idea in many developed countries with cycle paths springing up everywhere. Recently I watched a person with his go faster helmet and “save the planet for our children” tee shirt riding along the roadway a full pelt. I am a cyclist so can gauge roughly the speed and it would be in excess of 25-30kmph. For a car this would not be fast. It is average fast for a mountain bike. Anyway , back to the story. Up ahead was a pedestrian crossing with traffic lights. The road lights were red. The crossing lights  (walking green man) were green. People were crossing the road including a mother with a pram (the twin variety). Did the cyclist stop or even slow down? Of course not . He weaved his way between 2 people did not notice the pram clipped it and started to shout at the mother as if it was her fault. No thought that people could have been seriously injured , no respect for a crossing full of people , no respect for a law that says you should stop. I know many cyclists who would speak up in defence of the cyclist as they seem to think they have the right to do as they please the rules don’t apply. Cycling Politicians have been seen openly flouting road rules & many people have no idea there are road rules for cyclists. All they care about is getting from A to B as fast as possible and do not care about the consequences or the impact of their actions. Does this sound familiar? It should do. It is the same argument used against cars as polluters and destroyers of the environment.

The conclusion I am trying to make is we should practise what we preach. Concern for the environment means concern for the whole environment and that includes people. Save the planet for our children so we can mow them down with our environmentally friendly transport is not exactly the motto for the green revolution.