When you get to the level of branding and publishing, applications suchas the one shown below will be a huge time saver. It allows the creation and publishing in multiple formats and across multiple social networks. 

Jugnoo Announces Its Patent-Pending Social Video Marketing App

“Video is a powerful marketing tool in today’s wired and mobile world. Businesses need simple, easy and cost-effective ways to create and publish video. Empowered by Jugnoo’s patent-pending digital video creation and publication technology, businesses …”
http://www.virtual-strategy.com/2012/07/12/jugnoo-announces-its-patent-pending-social-video-marketing-app

 I believe it is worthwhile checking out how these types of application work and review all alternatives. This form of advertising is expanding.  General Motors may not like Facebook as a means of advertizing, there are many others that do.