Many small businesses now recognize that it would benefit them to make YouTube videos for for their own website. However, many also have little understanding concerning what type of videos to create. The following information will hopefully give some video marketing tips that can be used by small business owners.
1- Give valuable information & content to your customers
Ensure that your target customers get to know your products and services. Let them see details on features. In all cases focus more on the “value add” benefits they can get from your product or buying from you. Include at least one unique selling proposition in your video script. In other words, show what customers or clients will receive from working with you instead of your competition.
2- Create ? video for Customers Questions
Small businesses will often know their customers well and the questions that clients or customers will frequently ask. Create Videos to answer those FAQs and then post them on your own website or a video sharing site.
3- Have extras and gifts to expand client base
Make ? video which promotes an Irresistible offer and create an an opt-in list. This will enable you to get potential customers to provide you with their email address and name to get an opportunity to win ? valuable product. You could offer ? desirable product, tutorial video, eBook or anything else that would be of value to your customers.
4- Make video with case studies
This is a good selling point for any business. When you have verifiable written case studies it is a highly effective promotional tool to market your business. This type of video will significantly boost your business. It offers statements via audios and visuals of previous clients or customers who have good news to tell about your product or service. This video should be a subtle selling feature to show potential customers how they could also get help from your service or product.
5- Product Review
Just about every business has a targeted market that would be fascinated with product reviews for merchandise directly linked to your service or product. You can make ? video that will cover benefits and features in depth for the product and also give expert evaluation or opinion to your customers.
