How to get started in the business of video product creation
How to get started in the business of video product creation
Television is moving online. In the last year Internet TV has grabbed the attention of the biggest media corporations in the world. Disney has entered into a partnership with Brightcove and the BBC has partnered with YouTube. And this is just the beginning-what you see today is the tip of an iceberg that will keep on growing for years to come.
Anyone can be famous, as the promo for Cisco’s “Human Network” campaign says. Anyone can be a producer today, and that’s only half of it-anyone can be a broadcaster of video content on the Worldwide Web. Video sharing sites like YouTube have created a sort of producing frenzy in the video world, and to be honest about it, there is an enormous amount of junk online. But don’t let that turn you against the medium. New technologies and new business models make it surprisingly easy for companies and individuals to market and deliver video products on the Internet today.
Even if you have experience with video product creation in traditional formats like video cassettes, CDs, and DVDs, you may not be fully aware of how new tools available on the Internet can take your business to the next level. Here are some tips on how to get started:
* Don’t quit your day job-you don’t have to in order to test products on a web site. Some of the fastest growing sites on the Internet today were launched by people who had full-time jobs. They entered the market gradually by testing sales of new products and services on the Internet. When they were convinced that a niche market was there to sustain them, they plunged into the Internet business full time. Your numbers will tell you when to quit your day job.
* One of the best ways to build a niche market is by selling video products on the Internet. Look at the types of videos that other people are selling. Which ones would you want to buy? Which ones add something of value to your life? Look around. When you find something you like, go ahead and buy it. If you have never purchased a video download on the Internet, you’ll be surprised by how easy it is. This is important preparation for you as a future marketer of online video products.
* The video you just purchased may be the best investment you ever make. Watch it from the point of view of a customer. Did you get your money’s worth? Would you buy another video product from the same site? If you aren’t completely satisfied, can you get a refund? Then watch the video from the point of view of a creator of video products. Why does this video work? How does it connect to my experience? And if the video falls flat on its face, why doesn’t it work? Why doesn’t it connect to me as a viewer?
As you provide answers to these questions, you will start to discover concepts that can be developed into your own video products for sale on the Internet. When you’re ready, all you need is a webcam, a computer, and a connection to the Internet.
How to get started as an online video publisher
This is an article I found on how to make a start in video maketing. Aimed at the people who want to make videos and get them published.
If you haven’t heard about the revolution going on in the world of Internet video publishing, you’ve probably been living in a cave for the past year. Video sharing is the hottest thing on the Worldwide Web today. Brightcove.com is making a strong bid to build the platform for the next generation of video sites, and it’s a great place to get started as a publisher of online video products. Brightcove has great tools for driving traffic to your video channel and boosting sales:
Create revenue streams on Brightcove from video downloads: You can sell and rent video downloads on the Brightcove.com and directly on your web site. Brightcove takes care of payment processing and live customer support. You control the terms of use and the price of each download product, of course, and keep 70% of the revenue generated from your sales. A tracking tool lets you monitor how your channel is performing on the Internet. You can measure your viewers and video streams on your affiliate sites as well as on your own web site. This tool also tracks your earnings from sales and rentals.
Be a live broadcaster of video products: Your channel appears automatically on Brightcove.com, making it easy for customers to find and buy your video downloads. As a broadcaster of video products, you can use Brightcove to build a community of users around your niche market. You can encourage your viewers to share your videos by enabling email links ands setting up subscriptions to video feeds. At all stages of the process you control how viewers share your videos-or if they can share them at all. This allows you to market content virally if you choose.
Video syndication to other web sites: Brightcove lets you create and manage your relationships with affiliates who want to syndicate your video products. You retain full control over programming and branding. Brightcove has entered into a partnership with AOL Video that creates an additional option for content distribution-as a Brightcove user, you can distribute paid downloads of your video products through AOL Video. The AOL platform lets you sell your video downloads directly to the huge audience at AOL.com.
Advertisers want to underwrite Internet video content: Online video publishers are generating significant revenue streams. Popular vlogs make money by selling subscriptions to users, by offering paid download content, and by attracting sponsors who want to enter into partnerships with creators of popular video products. Brightcove gives even free users the opportunity to earn advertising revenue from their video content. Newly launched channels are reviewed for inclusion in the Brightcove Ad Network. If your channel is included, you receive half of all the advertising revenue. Even if no ads run on your content, you still get free Brightcove service.
Brightcove’s customers already include Newsweek, Sony, Discovery Network, and the Tribeca Film Festival. Brightcove is one of the most exciting developments on the Worldwide Web today. You can stay informed of the latest developments in Internet TV by visiting their blog at http://blog.brightcove.com.
Hope you enjoyed it and can get some “takeaways”.
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