If you want to increase traffic to your video, you’ll need to try and get your video to the top of the search engines. Although, you don’t need your video in the top position to ensure that it stands out from the pack and gets high clickthrough rates. If you want your video to dominate the search results, there are three things you need to do.
1. Make Sure You Have the Right Keywords
To begin with, targeting the right keywords will ensure success. Choose unique keyword phrases that have a healthy search volume, but not too much competition. A good thing to look for is that there are already videos ranked for the chosen keyword phrase, as sometimes, big search engines like Google do not include videos in the search results, no matter how well optimized the videos are. Having this information will ensure that you will know how much work needs doing to ensure your video out ranks the competition. Videos that come up in your keyword search results will need to be analyzed to determine just what you will be competing against.
– Analyze the title and description of the video to see what keywords it uses.
– How many views and comments the video has received?
– Use a backlink analysis to determine the number of backlinks the video has, from which sites, and the page rank of the sites.
If you use tools like Backlink Watch or SEO Quake plugin for Firefox you can make tracking backlinks a simple exercise. Don’t be discouraged if you find the videos you analyze prove to be difficult to compete with, just try the next keyword on your list.
2. A Note on Backlinking
In order to make certain that your videos rise to the top of the search engines, you’ll need to make sure that you have backlinks pointing to your video; preferably with keyword-dense anchor text.
Don’t hesitate to use your article marketing skills, social bookmarking techniques, blog comments and networks as well as any backlink services you can think of to get those backlinks.
A good thing about building backlinks to videos is the fact that you don’t need to space them out too much. You can add as many links as you want very quickly. Search engines won’t notice full scale link building efforts, considering the massive amount of backlinks already pointing to the site. Following this advice will enable you to use the type of submission services like Unique Article Wizard, that create large amounts of links in a very brief time period.
3. Syndication and RSS Submission Explained
Nearly every video sharing site generates automatic RSS feeds for each user or video page. You can submit the video feeds generated by using software along the lines of RSS Submit or RSSBot, or you can manually submit them. Two things are working in your favor if you do this.
Firstly, by doing this, each aggregator will generate links that will point back to your video and increase your backlink numbers. The second advantage is that your feed could very possibly be picked up by site creators that use targeted feeds to generate their content. More backlinks to your videos will be generated by doing this.
You can bring your video to the top of the search results by using your keyword phrases; a task that may take some time and effort, but is really quite simple. Your extra efforts will be rewarded when you see how much traffic is generated because of it.
