Business use of the Video Marketing Tactics you see being used by Internet  Marketers are going main stream. This article below shows how its done. t uses the standard markting research. Understand who is viewing the videos, what they are looking for and how you can service that need.  It is prety much what any Internet Marketing Course that is any good will tell you. Find traffic, establish needs then fill those needs. 

YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing

"B2B video marketing has a lot to do with creating useful content for the right niche community. It isn't about getting a ton of views, it's about getting the right people to view your video. There are a number of ways to find your audience in YouTube …"
http://searchenginewatch.com/article/2202309/YouTube-For-B2B-Immediately-Actionable-Tactics-to-Boost-Online-Video-Marketing

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 Looksing at varois couses on Internet marketing as a beginning will help. Espaciually those dealing with Video marketing.