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Comments on Viral Marketing via Videos and Websites

Below is an article written about the use of Videos and , more specifically, viral videos, in advertizing and marketing campaigns. As stated in  the introduction the goal and dream of a successful campaign is to get reach via a viral video. It is one of the most cost effective ways to get eyes on the products. It is not easy and in many cases it is the least intended videos that will go viral.
Introduction and Background

Viral marketing is the holy grail of marketing. The goal of any successful marketing campaign is to generate buzz and awareness about the product or service being offered. If done correctly, the campaign will generate expansive reach, strong brand-building, strong sales, all at a relatively low production and distribution cost.

Viral marketing can occur through many mediums, but the Internet is currently the reigning champion. Cheap resources (always-on internet access), efficiency in building contact networks (email, messengers, blogs, websites, etc.), and an abundance of new content (think Youtube.com) means that there is always something interesting and easy to share. Videos and websites are probably the most effective internet platforms for internet viral marketing.

The caveat of viral marketing is that since you are leveraging other people’s resources (their time and effort, their email lists, etc.), they will be on the lookout for signs of commercialism. A person will not spread a company’s message because there is no benefit for him. He actually suffers because he is losing credibility among friends. On the other hand, if the same person told his friends to give to an orphanage or other charity, he will be well received and appear magnanimous.

So assuming that your target viral marketer ” the person who sees your ad and must spread the advertisement to his acquaintances ” falls somewhere in between the extremes of shamelessly plugging a company and expounding upon the virtues of charity, you must balance the inherent commercialism with his desire to spread your message. You must produce something so interesting and compelling that your target marketer has no choice but to share it, marketing message payload and all.

So here is where we strike upon the most difficult challenge of creating a successful viral marketing campaign ? finding the balance of creativity and uniqueness while not diminishing the purpose of your marketing in the first place. The challenge is stiff: too commercial and it will not spread beyond the first marketer, too radical and your brand image may no longer match the content of the advertisement. However, do not despair. It has been done with impressive success, and as long as there is an audience of willing consumers, many more impressively successful campaigns will manifest.

Examples of Successful Commercial Viral Videos

The Superbowl is the largest television event in America. Every year, 40 percent of America households, or approximately 80-90 million Americans, are tuned into the Superbowl at some time. The 30 second Superbowl commercial, the most revered spot in American broadcasting, sold for a reported $2.5 million in the 2006 Superbowl.

With viral marketing, the same level audience can be reached, but at a fraction of the cost. The best viral marketing is not blasted at once to a large audience, but once seeded to a few individuals, will grow until many millions of people will have heard of it. Importantly, these people are not just receiving a television broadcast, but they are telling their friends about it, discussing it, joking about it, and making a mental impression of it. One person who tells others about a video he saw is more valuable than 10 who see your video and forget about it.

One successful viral video shows 2 men dressed in lab coats demonstrating the befuddling Diet Coke and Mentos chemical reaction. Apparently, if you drop Mentos breath mints into Diet Coke, it creates a reaction akin to mixing baking soda and vinegar. Many videos were produced, but this particular video was probably the best produced, including a musically choreographed demonstration of over 100 Diet Coke and Mentos fountains. After being featured on CNN, it was revealed that the video’s creators had already made several tens of thousands of dollars selling the advertisements at the beginning and end of the video.

– Coca Cola and Mentos

The Diet Coke video is an example of how viral videos can make money. But a company that wishes to get exposure needs a different approach. One way is for the company to sponsor the creation of a new video (or the sequel of a previously popular video), and then intersperse the company’s logo and website throughout the video. A good example of this is Stride gum’s commission of “Where the Hell is Matt” ? a video that shows Matt dancing for a few seconds at dozens of places around the world, all set to funny music. The video is novel and ridiculous at the same time ? just how many airports, customs, and taxis did Matt and his crew have to go through just to shoot a few seconds of Matt’s dancing? Anyways, the video took off, and Stride cannot be disappointed with their return on investment.

– Where the Hell is Matt?

However, the Matt video still only straddles the line of balancing commercialism and content. The perfect video would both integrate the company’s product with content so compelling that the commercial aspect is no longer a concern. To remove the commercial aspect would destroy the very fabric of the commercial. Below, I have included the links of 2 successfully circulated videos, one for Coca-Cola and one for Carlton Draught. These ads are classics of viral marketing because of their power, their persuasiveness, and elegance in weaving together commercialism and content.

– Carlton Draught Big Ad
– Coke Happiness Factory

A Case Study for Successful Web Marketing

Viral videos excite on a visual and auditory level, but have limitations in spreading your company’s message. Unless you are making a branding video, and can pull of something like Coke or Carlton Draught, the user may not even know what your company does unless he goes to your website or otherwise tries your product. A website can be a successful viral platform that not only generates visitors, but can also deliver your company’s message. In this case study, we will look at a service called AdCubes that combines all the elements of successful viral web marketing.

– AdCubes

The first element that of a successful viral website is to have an idea that is at once unique and creative. The website must offer something the visitor and the visitor’s friends will need. In the case of the AdCubes, the product is mundane ? it is an advertisement that is sold to anybody who wishes to purchase it. However, the concept is unique. Each ad cube costs $1 more than the previous one. As more and more people visit the site, the ads become more valuable, and the price is naturally driven up by purchases made by the same visitors.

The payoff for buying an ad is huge ? the person who purchased the first ad for $1 has received hundreds of clicks for his investment. As the value of the ads increase, people will return to the site often, morbidly curious how much advertisers would pay for the same cube that others have purchased for less. Will the price top out at $100 per cube? Or will it be nearer $100,000?

The beauty of this system is that it is self-reinforcing. People will come and buy ads, and tell their friends about the site. As more and more buzz builds, traffic increases, advertisers increase, and the price of the ads increases. The increasing price drives more buzz, and eventually will garner media attention. Then when buzz is peaking, the price of ads will peak as well, driving higher and higher interest in the concept. In the end, the payoff to the site’s owners could be millions of dollars. The payoff to advertisers could be millions of impressions and thousands of clicks. The payoff to visitors would be to witness a web phenomenon in action.

Of course, there is a lot of seeding that must be done before a site can successfully become a viral property. However, once the seeding process begins, a well-planned site will grow closer and closer each day toward critical mass. Once the critical mass is satisfied, then the site truly becomes viral, growing more and more popular without any input from the creators. This process can be facilitated by improving distribution channels. In the case of AdCubes, a links page allows webmasters and blogs to easily post about the site. Each sales confirmation email also contains a request for the advertiser to tell his acquaintances about his new AdCube.

There are many approaches to making a successful viral web site, but the basics are the same. You must have compelling content, it must be accessible for free or at low cost, and it must be easy to transmit. Once the basics are in place, the only thing left is seeding the first visitors until you reach the critical mass.

Additional Successful Web Marketing

– The Subservient Chicken from Burger King
– I Love Bees for Halo2
– The Million Dollar Homepage

Conclusion

It is essential for marketers to understand viral marketing. Why spend resources on getting your company message out when you can recruit others to do it for you? You will need to have creativity in spades to find that all-compelling idea that people cannot help but spread, but find that idea, and you will be well on your way toward profiting from the holy grail of marketing.

Resources Referenced
– Youtube Videos
– International Business Times

I hope this article , supplied unedited with rights,  gives some basic ideas on some of the campaigns ,that have  impact. If you take some of these as examples  it will be possible to build on the ideas presented to formulate your own video campaigns. Video can be a very powerful medium. The sheer size of the internet video population means there is a potential to gain new customers. Even a partial success canbring profits. However,  to the inexperienced with limited funds it could be hit and miss.

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About the iPod Video Player, an add on to an Innovative Device

 The well known iPod is a the main portable digital media player.Instigated by Steve Jobs and manufactured by Apple Computers. The standard iPod stores media on a built in hard drive while the smaller iPod Shuffle and iPod nano use flash memory. The iPod has progessed to being the world’s best selling digital audio player since its launch in 2001.

IPods can play many formats including  MP3, WAV, AAC/M4A, Protected AAC, AIFF, Audible audio book and Apple Lossless audio file formats. The fifth generation iPod can now play m4v and mp4 video files. With this addition, the iPod has become a complete multimedia player.

The iPod was created by Apple to work with the iTunes media library software, which manages the music libraries on the  users’s computer and on their iPod. To engage people and help them , users may also set a rating of up to five stars on any song. This will allow them to remember which ones they like or guage the ones that have the best quality.

Some models  also have games such as Parachute where the player controls a turret and attempts to shoot down paratroopers and the helicopters. This game is similar to the Apple II version of the game Sabotage by Mark Allen. Another example is the evergreen solitaire, a simple card game that resembles the Windows solitaire card game. There are others such as  Music Quiz which plays a portion of a random song and the player must identify it from a list of five. The faster the player names the correct song, the higher his score will be. No record is kept of the score and there is no limit to the amount of songs played. This type of interaction  is  possible because of the capabilities of the video playing enhancements  in the fifth generation  iPod.

Previously the iPod video could only support MP4 and Mpeg4 video formats.  So for older IPods if you want to load other formatted videos to  you have  to convert the videos before transferring them to the IPod.This should not be  a problem since there are many video converters and software solutions available on the internet for download. Many are free.

Apple will continue to udate and upgrade to cater for market needs.They want to maintain a number one position. This means  innovations will be produced to facilitate a widening variety of media  file formats.

It is now a simple job to transfer files and videos from your office computer to your home computer and vice versa or to any storage device , phone , pc etc. The advances made mean you are able to share your videos and movies with many people with amazing ease.

You can have your favorite music videos of your best loved artists with you anytime and anywhere. You can also load your favorite movies or your home movies as well. Take it with you to family reunions, parties and gatherings with old friends.

If  you like to have a bigger view you can plug it into a television and see it in a larger screen. With the right accessories, you can elevate the performance and capabilities of your iPod video. Hook it up with a special AV cable to your TV for a bigger view or you can hook it up in your car for recharging the .The iPod can also be linked into the audio  system of your car. Some  cars have accessories that allow you do do this very easily. To listen to the audio of your movies better, you can plug them as well to a portable iPod speaker. Not only one person would be able to listen to the audio of your videos.

The iPod video, is an example of  Apples premiere product being kept up to date an continually relevant to a changing world.

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Technology to think about, Wifi And Digital Cameras

Photos in the Beginning

Some may remember being accustomed to the idea of sending in your film for developing and waiting for the photos to come back. It took days before you could see the developed pictures.

Then digital cameras appeared and the world was dominated  by this great new technology. Instantly you could take a picture and see the results immediately. At first the cameras were slow andproduced lower quality images  but still more up to date . Then technology caught up and now we have amazing  digital cameras of all sizes and shapes that can take fantastic images which can be shared real time  with your family, or the rest of the world for that matter.

Innovations in technology integration have resulted in  WiFi and digital cameras. The technology negates the need to  plug your camera memory card into a computer, or a printer at all. You can have  a digital camera that transmits the images via wireless technology. Yes, that is right, a wireless connection for your image uploads.

Now, you may be among those in the population that have not even gotten their hands around the whole digital image sharing thing yet. But this promising new technology may lead us to a world of fewer cables to plug in, quicker transfer of our images, and in the case of events in the world, the ability to share images of news almost instantly.

As we are seeing in demonstartions such as “Occupy Wall Street” in the recent , folks with cell phone cameras recorded what they saw and shared it with the world in almost real time fashion. These new cameras may be able to take that sort of thing to an all new level. Imagine cities that implement widespread WiFi access and photographers with WiFi cameras capturing images of news and other special events. They could transmit those images right away and let the world see them. You maywonder how it works? See Below:

Nikon has released models of digital cameras that are WiFi enabled. The idea is to be able to transmit your pictures straight from the camera to your computer or printer through a wireless adaptor. You bring up the images to transfer, hit “go”,and they are transmitted directly to your printer. The Coolpix P1 and P2 can be in the $400-$550 range in pricing and the adaptor is extra.Prices are dropping all the time so you can definately get newer models cheaper.  They are competing with Kodak which released its own version of the WiFi camera in their Easy Share line of cameras this in 2005. Kodak has already gone to making it easy to share photos by transmitting them at so called “wireless hot spots”, usually cafes or stores where wireless access is sold or given away to customers. These efforts by the leading camera makers seem aimed at adding value to their already impressive digital technology. Other makers particialrly from China , Taiwan & Korea are also making big strides in this market.

Digital cameras continue to be hot sellers despite what some in the industry thought would be a slowing of sales this year. Many had predicted that cell phone cameras would slow digital camera sales, but this is not happening. People are also getting the idea of getting professional quality results from these cameras that the other technologies have yet to match. Additionally, the variety of accessories such as lenses for high speed and for distant shots are difficult to beat.

Related articles

• Digital Camera Terms To Know (myuniquecamera.wordpress.com)
• Before the Cheap Digital Camera, There Was the Kodak Funsaver [Past Perfect] (gizmodo.com)

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Why You Need A Media Converter

Believe me,  Network technology isn’t sexy. Most people don’t sit around debating the various forms of network technology that exist today and think to themselves ‘wow, this is what I want to do in my spare time.’ The fact of the matter is that computer networks can be as boring as watching paint dry. And when it comes to the underlying technology of these networks, the only people you might be find debating the various pros and cons are true geeks.

Continue reading

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To Download Yes or No?

 The dilemma facing many new Iphone owners is whether they should download games to play on it or should they just use the built in web browser to play online browser games.The main argument is there are far more games available to download than there are to play online.

Generally , if all you are looking  for is to  pass the time it can be worthwhile to just use the online games. Even if you aren’t aware of them, it’s relatively simple to find playable browser games  Just do a  quick internet search and this will usually reveal hundreds if not thousands of them.

This is seems fantastic news. However,  online games are usually inferior in quality to the games you would download. You will need to be in an internet service area to be able to play them as well. This can be  problematical  if you are travelling on a bus or train or other transport, as the signals can easily be dropped in these circumstances, which means the game goes byebye!

Fortunately, downloading Iphone games does not need to be as expensive as you may first believe. It can be expensive for some games , but if you can find some of the better sites around, you’ll find there’s an abundance  of games and utilities available for you to download for free.

This seems OK, but it can be a little dangerous if you aren’t well prepared, so check out these guidelines first:

1- Keep away from Peer 2 Peer or file sharing sites.

Downloading from sites like this is illegal in many countries and territories, so if you do want to use  them be sure to check your local laws and regulations. It’s fairly straightforward for the authorities to trace downloads , so don’t break the law unless you want to go to jail.

2-Keep your computer safe

Downloading files and games etc can be a great way to get a mass  of viruses and malware & adware. Therefore it is important to make sure your security software  is up to date and functioning correctly. You can be as sure as possible that you  won’t be downloading anything that could destroy your computer and data!

3-Be prepared to pay for access.

 Some of the better sites will charge you an administration  fee before they grant you access to their download database. This sounds is not as bad as it sounds. You will have  access to many MP3s and movies  and  games as well. This  generally gives great value for money.The  libraries they own are large and you can normally  download without limits.

To sumarize, downloading unknown apps for your Iphone can be dangerous and can easily ruin your computer if you don’t take precautions. Hopefully these guidelines will help keep safe. and still have fun

Related articles and Resources

• The latest free games online – review (guardian.co.uk)
• These iPhone Apps will demonstrate the new features about iCloud (ihelplounge.com)
• Annual Awards for the Best Browser Games of 2010 Announced by Online Game Portal PlayBBG (prweb.com)
• A Few Reasons To Use A Legitimate Video Download Website (healthandwealthtraining.com)

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Tips for Enhancing your online videos

Online Video Enhancement

Countless numbers of studies and surveys seem to agree that online video viewership is generating huge numbers and is unlikely to slow down soon.

During the first month of 2011, more than 170 million American Internet users watched an average of 14-?nd-?-half hours of online media content.

Going even further, 66 percent of participants in ? recent study indicated they watch more online video content than they did a year ago; a figure expected to grow significantly in the coming year.

The rising increase in online video viewership has prompted many companies to realign their advertising campaigns by putting additional focus on the Internet.

In another study, companies reallocating at least 5 percent of their TV advertising budget to online marketing efforts increased their brand exposure and reached new viewers previously inaccessible through television.

These findings underscore the enormous value online video campaigns can have for B2B marketing firms and their clients. In addition to costing significantly less than traditional media campaigns, online video content can be accessed by Internet users anywhere via mobile devices.

Online video content can be an extremely effective tool for branding advertizing and generating leads. However, getting your content in eye’s reach of the intended target base can be challenging due to the shear amount of video floating on the web.

Whether you’ve already launched an online video campaign or are in the process of making one, here are some suggestions that will improve your business to business marketing efforts on the web.

YouTube Text Summary

With over two million viewers daily, YouTube is perhaps the most reliable online platform for promoting video content. But simply unloading your content onto YouTube is not enough to draw in viewers.

One of the primary ways people discover YouTube video content is through ? keyword search. With Search Engine Optimization (SEO) playing such a key rely in exposure, it is important that ? text summary accompanies s all your YouTube videos. The summary should be an accurate and compelling description of the video that incorporates keywords and a link to your website. Failing  to include ? text summary essentially defeats  the purpose of the video marketing campaign  as it’s unlikely anyone  will view your video if they don’t know what it’s about.

E-mail marketing

Video is able to convey more information per minute and is the most persuasive method of delivering product information compared to any other media platform. With this in mind, it is only practical to include video in your ?-mail marketing efforts. Some surveys suggest e-mail marketing campaigns that include video can increase conversion rates by as much as 300 percent. Using video will also increase your chances of reaching prospective customers who primarily access their ?-mail through mobile devices.

These are but two ways to enhance the online presence of your B2B Internet Marketing video campaign. No matter how you decide to promote your video content on the Internet, it is important to remember the quality of your viewers is more important than quantity.

Other Resources

Related articles

• YouTube’s Own Marketing Advice For Retailers: Create Content, Not Commercials (reelseo.com)
• 5 video marketing myths (greatvideomarketingtips.com)
• Video Marketing Pioneers: How America’s Most Skilled, Most Inspired, Online Video Advertising Creators are Transforming the YouTube Landscape (50 Interviews) (greatvideomarketingtips.com)

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Video Dating

Video Dating Service Benefits

 There are many people around today that have met the love of their life through some online means. These are people of modest means that were just looking to meet someone to end the loneliness in them and indeed when you take ? look at all of the services that are available online and the aggressiveness to which they are marketed, it seems only natural that many of these people would go towards online websites in order to help them facilitate the finding of a particular date.

 

 But is the typical online dating that people know about in today’s world, really the best use of the Internet for the purpose of bringing people together? It used to be and indeed many of these online dating websites were the first ones of their kind and therefore have thousands   of grateful people that have met and married because of what they do. However, in video dating terms, one of the things that people have come to the realization of is that there is ? much better way of doing things.

 What video dating does is that it builds on the idea of conventional dating services , but also uses an idea  that is very old, just put in ? new way. This isn’t the first time that video has been used to boost the dating scene and indeed video dating services are decades old. However, the way it is done on the Internet is quite different; the technology is smaller and cheaper and the way that people make and upload videos has gotten to the point of being extreemely  well-known in today’s society. People are no longer surprised by videos of their friends and therefore video dating is in ? much healthier place and has ? much better chance of being ? successful way to date online.

 Slowly but surely, internet users  that have tried and loved video dating, are encouraging others via word-of-mouth to join video dating sites  and it will continue to get stronger. You will see more and more people interested in the concept of video dating and some of the online dating websites have even incorporated video into their ultimate design and this is perhaps the ultimate testament of how useful a service video dating is.

 You also don’t have to worry about losing a lot of money with video dating because it is relatively cheap and in some cases free, so you don’t really have much to lose. If you don’t like it, you simply remove yourself from the service and don’t pay anything (or pay anymore than you already have). If you like it, then you stay on and potentially meet the love of your life.

 Video dating is certainly the way forward for adult dating online and the true potential of this service has yet to be realized.

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Ways to profit with web videos

Internet  Video  is still in its infancy with so much potential ahead.  Now is the time to get started and there are many ways you can profit .

 1. Upload Your Video To Ad Revenue Sharing Sites

Although YouTube is the leader in video sharing and video syndication it has only just introduced placing adverts on its videos to monetize the site. Despite the fact that many thousands of  videos are submitted each day only those videos from the professional content partners and over 70 independent partner channels will have their videos monetized and receive a percentage of the income.

To profit from submitting your videos then you must look elsewhere and Revver.com  is a great option. Revver is  a video-sharing platform  that supports the free and unlimited sharing of media. The  unique technology tracks and monetizes videos as they spread virally across the web, so no matter where your work goes, you can benefit. It is not the only site sharing revenue with video submitters depending on how many times the videos are viewed. Blip.TV and eefoof.com offer revenue sharing as well.

 2. Combine Web Video With Affiliate Marketing

Review a product using a well written article. Many new products on the market now have a video embedded within the sales landing page. Using a program such as Affiliate Video Brander you can make use of the sales page video and incorporate it into your article or blog post.

This has many advantages, no cost to you, no time spent producing the video and not even the techie knowledge on how to make videos. As long as you receive permission to show the video, and why wouldn’t you as the product owner wants to sell as much product as possible, all you have to do is show the video and collect the affiliate commissions

3. Create your own  Web Video Site

Most movies available on Google Video can be embedded on any web page. If the option is available for the video, there will be a link next to it that gives you the embed code.

If you create a niche site that has plenty of videos available at Google Video and build the site with WordPress you can quickly have a site where you can continuously add new content, much loved by Google. You can find videos about dogs, martial arts and DIY just to name a few.

Create a post for each video, write some text about what is covered in the video and make it interesting. Add Google AdSense ads and/or related product affiliate links to the post and also include an opt in box to capture your viewers email address to notify them of new videos and related offers.

If this proves successful then you can research another niche and start an additional site..

 4. Create Promotional Videos For Local Busininses

Once you have experience of making your own videos and have the confidence and equipment required then contact some of your local businesses and show them the benefits of adding video to their websites or starting a website if they do not have one already. I know of a pest control website in the USA which has increased business by displaying funny videos about, you guessed it, pests.

Obvious potential clients would be Realtors, Hotels, Leisure Centers and Car Dealers. It is advisable to license the videos to your clients as it would cost them less to start with and encourage more business, especially once they start to benefit from your input.

Create your own website promoting your services and start advertising in the local press and at the venues of local business and society meetings. Print up business cards to pass aroundound.

 5. Place Affiliate Links on Your Own Videos

When you are hosting your own videos or paying for a paid web video service then you have control over your videos and can add redirect URLs to the video to take your viewers to your affiliate partners.

You cannot add redirect URLs to videos submitted to YouTube and other free video sharing sites or video syndication sites.

Now you’ve learnt the above 5 great ways to make your own video with great profit.

Related articles

• Whatever happened to the YouTube killers?(gigaom.com)

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• 6 Ways to Get Paid For Your Videos(realwaystoearnmoneyonline.com)

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• Why Vimeo Is the Web Video Platform to Watch (in Full-Screen HD!)(theatlantic.com)

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Video Production Equipment that Everyone can use

Video Production Equipment: The Directors Cut

The Video Craze:  Affordable Video Production Equipment

Advances in  video production equipment technologies combined with the increased emergence of digital video, as an acceptable medium for film has made it possible for almost anyone to become a film director. Currently  the cost of film and film equipment is beyond the reach of most starters. However, video production equipment is relatively low cost and can be  mastered fairly easily. Even though there is a great deal more to film that just equipment, the ready availability of video production equipment has encouraged many amateurs to give film a try. Understanding the basics of video production equipment is the first step to becoming the next George Lucas.

 Filming Video Production Equipment

As you prepare to make a video  it is a good idea to to review what  video production equipment is required for filming and make sure you have your requirements. Some common video production equipment products needed for creating a professional looking film include:

 

• Professional Grade video cameras:  These cameras are larger than the standard home machines and include ENG cameras  or Studio cameras that are connect to dock recorders that do that tape the video. There are numerous types and variants to choose from.
•  Stabilization Equipment:  These range from camera dollies  tripods, shoulder mounts, and  advanced camera cranes. Use of  stabilization equipment ensures that the video production is smooth and not shaky. Many amateurs will tend to move the cameras around too much making viewing a chore.  Additionally, stabilization video production equipment can help determine the type of camera shot that is available for a production.
• Quality Lighting : Film quality lighting  includes grip lighting, reflectors, crate grids for lighting effects and scrims to control different aspects of light diffusion. It goes way beyond just lights.
•  Audio System:Creating a professional quality video requires using stand alone  audio equipment.  Many video cameras contain a microphone to capture sounds but these will generally be inadequate. The equipment   includes shotgun microphones, audio mixers and pole audio devices.

Editing Video Production Equipment

After the video is recorded, extra video production equipment is required for editing and finalizing a video into a finished article. Professional quality editing equipment can give your video the touch that separates it from home video or amateur  attempts. These video editing tools include:

• Sound Mixing Equipment   This is used by professionals to balance volume levels, add background noise and soundtracks to the video.  Sound Mixing can also create stereo effects from a mono recording and add brightness to a dull sounding recording.
• Video Editing Software  Unlike film, which must be edited manually, video can be edited directly on a computer. Professional video editing software, allows adding  transitions, trimming scenes and completing your end vision without any hitches. The right video editing  production equipment is a vital component the the end product, your video.
•  Video Duplication Equipment  Once the film is finished, video duplication equipment is needed for copying and distributing your film. The copies produced by professional equipment will provide consistent copies keeping the sound and video quality of your master video.

If you decide to go into making your own video production using the right equipment will help you to  produce video of a high quality and standard. Who knows eventually you may find a way into the world of  film making.

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What Is DivX?

Technology – The times are certainly changing and it seems each day something new arrives to intrigue us.

DivX is a digital video codec compression decompression format that is based on the technology of MPEG-4. These files can be downloaded over a high speed connection very quickly without sacrificing the quality of the digital video; so it is an excellent choice for exchanging video files over the Internet.

DivX was originally developed for DVD encoding because of its high quality at such a low bit rate (650 mb=90 min at 640×480 standard bitrate). It was once thought it could be used to create an alternative to video rentals. However it lived a short life expectancy in the DVD world; instead becoming a popular Internet video tool.

The DivX player is a downloadable program that lets you download multiple videos. You can pause and resume the downloads at any time and easily add URLs. You can organize your video collections so they are easy to access and you can quickly drag and drop, then burn your multiple DivX videos to a CD or DVD.

You can watch any DivX video with your player right on your computer and you can also watch any rented DivX movies. If you prefer to watch your movies on your big screen TV while relaxing in your favorite chair it?s no problem. You just burn them to disk.

DivX is an advanced digital video codec which plugs into a variety of video software applications that are available. It allows you to create high quality videos which are then compressed so you can fit several movies onto a single CD.

And you can convert your videos to DivX in no time. Just drag and drop your favorite movie into the DivX converter and you?re done. The rest will be taken care of by the converter. The compression ratio of 25:1 means you can fit one full DVD movie on a regular CD. That?s pretty impressive.

And now you can do some searching online and discover all the great sites with free movie downloads. It won?t be long before you?ll have a terrific video collection on your system and it won?t be taking up hardly any space.

If you think DivX is something you could find useful, be sure to visit some of the resource sites online to learn how to effectively use it. And then don?t you think it?s time to start building that movie collection?

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Your Source for Free Video Software

Researching to find what you can use to make video uncovers a vast array of sources and technologies. There are utilities to record, edit, convert, enhance, and optimize videos. Creating great videos is only really limited by what you can imagine. Below is a source that shows you where to get free videos

There are masses of video processing apps to buy, but you can get some for free. Free video converters and editors are available at http://www.dvdvideosoft.com. They are safe to install and run! But makesure  you have anti-virus software running as it is good practice.

Play  YouTube clips on a player. Watch video created with a mobile phone on your PC. Publish video clips on your Web site or blog. Cut MPEG videos into smaller pieces that are easy to download. Upload video clips to YouTube. Do it all absolutely free!

If you have an iPod, iPhone or other portable device that is capable of playing back MP3 and video clips, you may have already encountered the limitations of the software supplied with the device by its manufacturer. Can you upload a flick from YouTube directly to your portable player or mobile phone with OEM software? Can you even save YouTube clips to your PC?

YouTube gained its popularity offering easy playback of video clips right in a Web browser without needing to install additional software to watch videos. This approach, however, has its limitations and drawbacks, one being the inability to save a YouTube movie to a PC. YouTube provides no means to do this, and makes no software that could save a clip to your hard disk.

Dvdvideosoft.com at http://www.dvdvideosoft.com/free-dvd-video-software.htm offers ten free and simple tools that let you do that and much more! Extract and save YouTube clips right to your hard drive. Playback YouTube clips on your iPod with Free YouTube to iPod Converter. Upload the flicks to your iPhone with Free YouTube to iPhone Converter, or turn them into MP3 songs or mobile phone ringtones with Free YouTube to MP3 Converter.

Are you a frequent contributor to YouTube? Tired of using their Web-based interface for uploading multiple clips? Dvdvideosoft.com offers a free alternative! Free YouTube Uploader is a viable alternative for uploading video clips to YouTube bypassing their Web interface. Have fun and upload as many video clips as you want!

Do you have a Web site or blog of your own? Ever wanted to impress your visitors with video clips? Turn your videos into Web-friendly Flash clips and enhance your Web pages with videos! Dvdvideosoft.com makes Free Video to Flash Converter that turns any video into a streaming Flash clip that is easy to embed into a blog or Web site.

Have a large video? Want to cut off the titles, but don’t believe in re-encoding? Cut unwanted parts of your MPEG videos without sacrificing the quality with Free Fast MPEG Cut!

It was not long ago when mobile phone providers invented a new way to make money. They charge you for ringtones made of popular movies soundtracks. But did you know you can make these ringtones yourself – and absolutely free? Did you ever consider extracting that song from a movie, and make it your mobile ringtone? Free Video to MP3 Converter takes a movie in just about any format and saves its sound track into a convenient MP3 file! Make a compact file and use it as an MP3 ringtone without paying your mobile provider, and save it in high quality for future enjoyment on your PC or portable player.

Talking about mobile phones, do you ever record video clips with your phone’s camera? These clips are recorded in the 3GP format that cannot be played back on your PC directly. Free 3GP Video Converter converts your mobile phone video clips into movies that you can play on your PC or portable devices! You can even make an MP3 tune of your 3GP files.

Dvdvideosoft.com offers all of its video programs for free, and does not bundle any spyware with any of its products. Download yours at: http://www.dvdvideosoft.com!

I hope this information has been useful. There are other sources for information but the above gives a good coverage in one place.

 

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Video Editing

Video editing used to be something that was only used by movie makers and those that had a good amount of money to spend. Today, there are some very cool video editing software programs out there that are designed and used by many home computer users. This makes editing a video just as easy as snapping and using a photo. There are many things that you could not do before that you now can. Video editing is something that many will use throughout the coming years.

But, if you are to purchase video editing software, what should you use? What should you purchase? Here are some tips to help you choose the video editing products that you should purchase for your needs.

First off, know what those needs are. For many, you simply want to take your home movie of the family vacation and edit it out. But, if you want to do additional things to it, you will likely need to insure that those features are available to you in whichever product you choose to purchase.

? You will also want to make sure that the video editing software that you choose, works on your computer as well as with your digital devices such as your mobile phones, your video camera, and your digital camera. These things will matter in what you can use the editing software for.

? Go ahead and check out the bells and whistles that these things have. You will be impressed by how many various types of editing you can do. For example, you can dub over sound, you can cut and add in graphics, and you can take everything out of order without running the original pieces.

? You will want to look for quality as well as user friendliness. The more able you are to use the editing software, the more often you will use it.

Video editing has come a long way and features huge amounts of features that you just have to take advantage of. More than likely, it will continue to grow as well!

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Converting video with a Free tool

If you have ever tried to use free tools to make videos using things like Camstudio, Windows Movie Maker and many others you will sometimes encounter some issues. Windows has a good movie recorder in Windows Movie Maker and Windows Live Movie Maker. They record fine and can be edited fine. However, the format they produce when you have finished is normally an “avi” format. This format gives a good quality playback but is very large in size. This means you will have problems uploading to a website and getting it to play. In this format you will have to let someone download it to their computer to play.
To get a video to play on a website it has to be in format that works with a player such as JV player or flowplayer. These products are designed to take your video and play it in the website much as you would with a YouTube video. The can be fine tuned to show different features such as a playback bar and different colored backgrounds. You can also add your own pictures a the starting pint of the video which show when it is not playing. They work on WordPress blogs and on normal html/php web sites. The current main formats the videos need to be in are “flv” , “mp4” and “swf” . “Html 5” is also coming into play which will change this. Swf is also known as shockwave and when generated with the right tool can play on its own and be uploaded to a website as an all-inclusive package. The other formats can be uploaded as single files to work with Flowplayer or JV player.
For getting the videos into the right format you will need to use a file converter. Some tools include some basic conversions. The popular VLC product that plays back videos has the capability to convert files. It is a little more complex to do than just point and click but will work.
Another tool is Format Factory. For conversion this tool is very easy to use. You select what format you want the output to be in, select the file you want to convert, then press start. You can make more complex fine tuning with this tool such as the quality of the output , the size of the screen, sound quality, etc. The tool also has the capability to split or join files together.
There are many other similar tools that can be found using the search engines and these are all free to use. If you want to use a paid version Camtasia has the capability of outputting the files in a web friendly format but you will need to pay around $300 for it.

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Getting ranked Number 1 in the Video searches

If you are concentrating your efforts on marketing with video, one major part of the strategy is ‘ranking’ the video high in the search engine results. If videos show up in the search results, they are more likely to get clicked than the listings that are just plain text.

Below we’ll discuss the methods that will ensure your videos will get top search rankings.

Continue reading

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How to Increase Your Video’s Views.

Driving traffic to your videos is as simple as driving the traffic to other pages. The methods listed here may only apply to video, but chances are that they are not methods that are new to you. One thing that should ease your mind is that search engines have yet to be developed that can index the content of videos. The end result of this is that there are fewer things that need to be done to increase search engine rankings, but all should be optimized as much as possible. To ensure the fastest “organic” search traffic you will want to focus on keywords that generate the highest search volume while coming up with the lowest amount of competing videos in the search engines. Make certain that you have used your keyword phrase in the filename of the video as well as in the description and title when you are uploading your video to sites like YouTube.

Use these options wisely, as they are the only parts of the video page that you can influence. Ensure that you build backlinks to each video, using anchor-text that is keyword rich. By doing this you will ensure that your video not only gets traffic, but that it gets ranked by the search engines as well. In order to drive additional traffic it’s always helpful to use your own network when promoting video.

Sharing your video on Facebook or Twitter, or even in a blog or sending links by email are all good ways to ensure your video gets seen. In order to rank higher in a search engine’s results, you can increase your videos views and comments by sending your own traffic. The more views your video receives; the more comments that it generates; the higher your video will be ranked by the search engines. With this sort of encouragement your video will eventually receive enough views that the traffic can explode; a process known as “going viral”. Using “video responses” is another means by which you can market your video and increase site traffic. Many video sharing sites allow you to use a video as a reply to an already posted video. Because your response will displaying your video under an already posted (and popular) video, yours will gain exposure by being shown to those who are viewing the original video.

This process will be most effective if you post your video as a response to those videos that already receive a good deal of traffic. This process won’t work as well if you respond to videos that are not very popular. You can ensure that you receive a good amount of traffic to your own video if you post a response to a video that has a high viewing rate.

This shows that there is a lot more to generating traffic than simply posting a video. You may have to “nurse” your video by promoting it until it starts generating its own traffic.

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Optimizing for your keyword phrase

Once you have done the keyword research , checked out the competition, you’re ready to start creating videos optimized for each keyword phrase. Surely they are going to easily rank, in Google — right?

Unfortunately, not for sure. Expecting these kind of results will only lead to frustration. There needs to be one extra step in the keyword research phase. You need to KNOW that it’s possible to rank an optimized video for one particular keyword phrase, before you start putting in the effort of creating the video.

How to tell?

In order to tell if it’s going to be possible to rank your video for a particular phrase, you need to check manually. Copy and paste one of your researched keyword phrases into Google. Any video listings in the search results? If there aren’t, you should forget trying to rank a video for that phrase, it may never happen.

For example. At the time of writing this article, there were no videos for the phrase: “tea tree oil uses”. Even though there were hundreds of videos listed in Google (check by using the “Videos” tab), Google chose not to rank any of them in the first page of the search results.

Now, from this point, you could either dismiss this phrase and try another from your list, or “play around” with the phrase a little. Add or take away words to the keyword phrase to see if any videos appear.

Understanding why Google ranks some videos, but not others…

Try to understand things from Google’s viewpoint. They only want to display a video in the search results if it is going to be useful to the searcher. To continue the above example, after adding the word “directions” to the phrase, (so it would be: “tea tree oil uses directions”) videos appeared in the search results.

If the competition was a little easier, it would be a good idea to go ahead and make a video, and optimize it for that phrase.

Optimizing for your keyword phrase

Continuing this, sometimes the videos themselves give a hint on other keyword phrases that could possibly be ranked for.

After typing in “tea tree oil uses directions”, videos appeared at the bottom of the page in Google. The title of the videos that appeared was “Soap Making Instructions – Tea Tree Oil Soap”, so they were not much related to the phrase I typed in.

Going a step further, I pasted in “tea tree oil soap instructions”. Much better – videos were ranking at position number 2 instead of the bottom of the page. This would be the best keyword phrase to now optimize the video for.

If you are concentrating on gaining search engine traffic from video marketing, using the above technique will be a very useful factor in determining whether it would be worthwhile in creating a video.

It may add an extra step to your keyword research, but the initial efforts will pay off in the long run, and avoid frustration..

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Three Great Ways to Dominate the Search Engines For Your Chosen Keyword Phrase

If you want to increase traffic to your video, you’ll need to try and get your video to the top of the search engines. Although, you don’t need your video in the top position to ensure that it stands out from the pack and gets high clickthrough rates. If you want your video to dominate the search results, there are three things you need to do.

1. Make Sure You Have the Right Keywords

To begin with, targeting the right keywords will ensure success. Choose unique keyword phrases that have a healthy search volume, but not too much competition. A good thing to look for is that there are already videos ranked for the chosen keyword phrase, as sometimes, big search engines like Google do not include videos in the search results, no matter how well optimized the videos are. Having this information will ensure that you will know how much work needs doing to ensure your video out ranks the competition. Videos that come up in your keyword search results will need to be analyzed to determine just what you will be competing against.

– Analyze the title and description of the video to see what keywords it uses.

– How many views and comments the video has received?

– Use a backlink analysis to determine the number of backlinks the video has, from which sites, and the page rank of the sites.

If you use tools like Backlink Watch or SEO Quake plugin for Firefox you can make tracking backlinks a simple exercise. Don’t be discouraged if you find the videos you analyze prove to be difficult to compete with, just try the next keyword on your list.

2. A Note on Backlinking

In order to make certain that your videos rise to the top of the search engines, you’ll need to make sure that you have backlinks pointing to your video; preferably with keyword-dense anchor text.

Don’t hesitate to use your article marketing skills, social bookmarking techniques, blog comments and networks as well as any backlink services you can think of to get those backlinks.

A good thing about building backlinks to videos is the fact that you don’t need to space them out too much. You can add as many links as you want very quickly. Search engines won’t notice full scale link building efforts, considering the massive amount of backlinks already pointing to the site. Following  this advice will enable you to use the type of submission services like Unique Article Wizard, that create large amounts of links in a very brief time period.

3. Syndication and RSS Submission Explained

Nearly every video sharing site generates automatic RSS feeds for each user or video page. You can submit the video feeds generated by using software along the lines of RSS Submit or RSSBot, or you can manually submit them. Two things are working in your favor if you do this.

Firstly, by doing this, each aggregator will generate links that will point back to your video and increase your backlink numbers. The second advantage is that your feed could very possibly be picked up by site creators that use targeted feeds to generate their content. More backlinks to your videos will be generated by doing this.

You can bring your video to the top of the search results by using your keyword phrases; a task that may take some time and effort, but is really quite simple. Your extra efforts will be rewarded when you see how much traffic is generated because of it.

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5 Ways to Create Traffic with Viral Videos

Video marketing can be a  blessing and curse. Most internet marketers know how the process works but reach difficulties when it comes to creating the video.

However, there are ways to make it easier to create a good video. Generating decent videos is fairly simple if you use some easy-to-remember methods. These five simple strategies will ensure that you not only create a video that will increase your traffic, but which will go viral while you watch your revenues soar.

Tip #1 – Select The Best Video Subject

Think carefully when considering what your video is going to be about. Getting your video to go viral can be as simple as choosing a particularly controversial topic. You don’t have to make something up to do this. By using the video to make a statement; regardless of your personal take on the issue; you will generate traffic from those who fall on both sides of the issue. Strong feelings for or against your topic can encourage those who support it or who hate it to not only respond to your video but to share it with others.

Tip #2 – How to Create Your Video

Making a video that will generate traffic doesn’t take a performance arts degree. There are many ways to make a simple video; a screen capture video that demonstrates your product, shows your PowerPoint presentation or which gives a demonstration how to do something are all effective methods. It doesn’t have to cost a fortune to get started, use Camtasia (30 day trial) or a free program like Camstudio to get started. Either of these will give you what you need without worrying about the cost.

* Camstudio – http: //camstudio. org
* Camtasia – http: //www. techsmith. com/camtasia

The software is very easy to use. Simply press record, start to talk on your subject material, then view the result. Don’t make the video too long though. The shorter your video the more likely people will be to watch the entire thing.

Tip #3 – How to Post Your Video

YouTube is the “800 pound gorilla” of video sharing sites, so you definitely want to post your video there. Sites like Google Video, Vimeo, Metacafe, Revver and Stickam are video sharing sites that are also quite popular and which should be taken into consideration when you are thinking of uploading your video.

Tip #4 – Ways to promote Your Video

Spareading the word about your video comes next. Your video can be promoted to your own social sites like Facebook and Twitter, and promoted to your email list (if you own one).

Consider all the places you visit where people seem interested in what you have to say, you can include a link to your video on any of these places. Don’t be shy about asking people to do you a favor by subscribing to your channel or clicking on “like”. The more people you share your video with, the more people they will share it with, and soon your video will go viral. If you are lucky your video will reach more and more people every day. You’ll find your video reaching “critical mass” by using these steps.

Tip #5 – Don’t Give Up

You can’t expect that every video you post is going to be a success. The most effective method is to never give up. Continue to submit new videos. Keep the channels of communication open; people who have commented on your video are more likely to comment again if they get a response from you. Keep your old videos fresh in people’s minds by continually promoting them. The tipping point for sending your video viral can be reached by consistently following these methods that will increase your videos views and comments. By which means you will easily gain more traffic and will increase the amount of money that you make.

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Here’s Three Video Optimization Tips

Many marketers who begin video marketing for the first time, think that all they have to do is upload a bunch of videos, and the traffic will automatically come pouring in.

Even though the internet video is growing at an extremely rapid rate, it’s not always that easy to tap into. Many have stated that it’s actually the complete opposite. Millions of new videos are being uploaded on a daily basis, yours could soon get buried and forgotten.

However, that’s only if you do not know how to optimize your videos effectively. Below there are three vital things that need to be applied to your videos that will increase traffic and view counts.

1. Keyword Phrase Optimization

Keyword optimization is not something you usually think about when it comes to video marketing. That’s because the search engines are not able to scan the spoken words in the video (well, not yet anyway).

However, you need to put into perspective the way the video *pages* are setup.

Optimizing a video is much the same as optimizing an article or other web pages. you have the ability to alter the title, file name and description of the video submission.

Below are a couple of vital things that need to be optimized with each video submission. it’s important to include the keyword phrase in the following 3 places:

a) The title of the video
b) Video description. the keyword phrase itself should be included as the first words.
c) The file name of the video (the name the video is saved as before uploading)

When it comes to publishing videos, most people neglect to optimize them — they simply upload them ‘as is’. by the simple act of optimizing videos for certain keyword phrases, it will put you miles ahead of the pack.

2. Tagging videos

Adding tags to videos will also help optimize them. This gives the opportunity to add more related keyword phrases to the video page without coming accross as ‘spammy’. This is an advantage, as trying to stuff extra keywords into the video title and description will often make it unreadable.

The most effective way to do this is find other *popular* videos in your niche with a high view count, and use the same tags.

Doing this increases the chances of your video showing up as a related video, which is shown at the end of the competing video, and sometimes in the sidebar, bringing your video more traffic.

This is very easy to do. it’s a simple case of checking the bottom of the other video to see what tags have been used. no other research is required.

3. Adding backlinks

Building links to your video page is the last tip. Just like before, it’s much the same process you would go through to optimize your own websites.

You don’t have to go too far in garnering backlinks, unless you’re trying to rank for a particularly competetive keyword term. it’s best to simply do some article submissions with the resource box linking to the video, along with a little social bookmarking.

When you’re trying to rank your video for a particular keyword phrase, one thing that will help is to use the actual phrase (and related phrases) as the anchortext of the link for about 70% of the links.

You now know how simple it is to optimize your video submissions. All it comes down to now is taking action. many people are lazy when it comes to this sort of thing, so putting in the extra few minutes for each video will benefit your results massively in the long run..

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How to Create Attention Grabbing Videos

I’m sure if you’ve visited various video sites like youtube, vimeo and metacafe, you’ll probably have noticed the calibre of the videos are not exactly ‘outstanding’. Awful quality of sound, weird technical issues, or just completely boring content can cause the viewer to simply stop watching. The rest of this article will discuss ways to avoid these problems in your own videos.

You should always remember that web visitors have very low attention spans. With this in mind, remember that the shorter the video, the better. if you have a lot of content, splitting it down into smaller videos would be more effective.

Pithier, interesting and shorter videos are usually better. Creating a series of videos on one topic will create higher percieved value, and more information can be spread over multiple installments. If viewers are impressed by your first video, then their will be more incentive for them to come back for more content, or go on straight away to watch your other videos.

Another advantage to multiple videos is that the more videos you have out there, the more likely it will be that your videos will be found and watched.

The other major factor with video creation is the quality of the production.

You don’t need to become qualified as a professional film producer, but it is important to create videos that are engaging and interesting to the viewer.

The key to good videos is sticking to some form of structure or script you’ve thought through, so you don’t miss anything when recording.

A majority of vids are made by people who are not following any structure, and the final result is not too pleasing — too many pauses and taking too long to get to the point.

Adding branding to the videos will also be profitable. if all your videos are related to the same market, adding similar branding to each of them will make your brand more memorable. You could also use high quality stock images and video clips from places like istockphoto.com and bigstockphoto.com in your videos to make them look more professional.

If you are consistent, and use the same stock clip or image at the beginning of every video, people will begin to remember your brand, and associate it with the niche you are marketing to.

Adding a custom ‘skin’ to your videos can also improve veiwing experience. this can be used when embedding videos to your own web properties. Skinning doesn’t only involve the outside of the video, but the controls as well (play, stop etc.), differentiating your videos from the standard youtube displays.

The content may not be different, but the ‘percieved value’ will be higher. Although the video will be the same, the quality is percieved as higher due to the overall presentation.

How “watchable” the video becomes will depend on the type of video created.

Perhaps you are not willing to stand in front of the camera to record videos. if you don’t want to do this, the alternative is to use a screen capture software, or a slide show with audio. Once you have relevant feedback from viewers of your videos, you should become more confident, and perhaps consider advancing to more ‘live action’ videos.