Why you need to focus on video product creation

Image via Wikipedia

Why you need to focus on video product creation

It’s easier than ever to create a video product for sale on the Internet. All right, I know you can’t compete with the big media corporations if your dream is to produce the next Lord of the Rings Trilogy. (In that case, your goal should be to get a job at a production studio and work your way up.)

But creation and distribution of online video products has become so easy-and so economical-that anyone with an Internet connection can become a broadcaster of video content for the Worldwide Web. (The faster your server connection, the better-a broadband connection is ideal for uploading video content to the Internet.)

As an Internet marketer, you need to be aware of what you can achieve by creating video products for sale on the Internet:
* The sale of video products lets you launch an online business with a minimum cash investment.
* If a video product is unsuccessful, it’s easy to pull it off the market without running up losses-you don’t have to invest in inventory to launch an Internet video business.

Find a vision for your video product. The keys to creating a successful video product are the same as the keys to success in any business venture: establish priorities and stay focused on your goal. Your vision must be to create a video product that adds something of value to your customers’ lives. Inspirational videos and how-to videos accomplish this goal-one of these areas is a good place to start. Keep these simple tips in mind as you start to develop a video product for sale on the Internet:

Focus on your strengths. Find one thing that you do well and build your video around it. Don’t spend a lot of time trying to fix your weaknesses-we all have them. Successful people spend most of their time doing what they do best-they concentrate on their strengths.

Stay in touch with your customers. Businesses fail when they stop listening to what their customers are saying. Always approach your video business as a system that needs to be constantly improved to maintain your advantage over the competition. Stay focused on your customers. Concentrate on creating a video product that adds something of value to their lives.

Test the market. You don’t have to quit your day job to start creating video products to sell on the Internet. Most people think that great companies are established by entrepreneurs who risked everything to test a business idea. The truth is that many successful Internet entrepreneurs launch and test their business systems without quitting their jobs. You can create a video product without leaving your job, test the market on your web site or blog, and tweak the business system until the profits tell you when to plunge into the new business full time. Your chances of success can be greatly increased by making a gradual entry into an Internet video business.

Related articles

• Show and tell – the importance of video for your business (marketing.yell.com)
• 5 Places To Find Videos for your Business (i-netpreneur.com)

How the Worldwide Web empowers producers of video content

Image via Wikipedia

This is an artice I have found that  shows how the Worldwide Web empowers producers of video content. You may like this.

The cost of creating video products has come down enormously in the last few years. Internet technologies like video podcasting let you sell downloadable content without the need to produce your own cassettes, CDs, or DVDs, and without the need to maintain an expensive inventory. The Internet has made it possible for anyone with a computer, a few simple tools, and a broadband connection to be a creator and broadcaster of video products.

The best thing about the creation of video products in today’s market is that you don’t need a huge capital investment to get started. You can produce high-quality video products with a consumer-level camcorder. And if the only recording device you own is your new Bluetooth video phone, you can get started with that.

There’s a growing online market for video products
There will always be a healthy online market for instructional and inspirational video products. It’s a mistake to think that individuals cannot compete with big media corporations in the areas of production, distribution, and marketing of video products-the audience for Internet video is growing so fast that there simply isn’t enough material online to satisfy the tremendous demand. The explosion of video sharing sites like YouTube is evidence of how fast the market is growing. In fact, amateur producers of video content already share space on YouTube with professional content from media giants like CBS and BBC.

Many of these large corporations hesitate to put their expensive resources to work on small projects that require highly specialized knowledge. That’s where you come in-if you can identify an area where you are the right person to provide informational content to a niche market, you will find customers for your video product on the Internet.

Add something of value to your customers’ lives
What you need to understand is this: Your profit depends on producing valuable information-not on the overall viewing experience, as is the case with feature-length films and commercial television productions. Your customers won’t care about your packaging if you deliver high-quality content. In fact, delivering video content on the Internet even lets you do away with the packaging completely. This allows you to focus all your energy on creating and marketing the best product possible. Your customers will appreciate the added value in your video products that your increased focus brings.

If your goal is to produce the best video ever made on the subject of cabinet-making or gardening, for instance, you can compete with any studio in the world. People will do almost anything to find meaning and rise above the limits of their ordinary lives. Connect with your viewers on a human level, give them insights for getting more out of a career or a hobby, and they will come back to your Internet site often.

If you choose your topic well and approach it with passion and focus, you can achieve a level of sales that lets you turn video production into the core of your Internet marketing efforts.

I think the idea of focus and a clear passion for what you do will always energize a person and help them succeed.

Related articles

• Cisco Predicts That 90% Of All Internet Traffic Will Be Video In The Next Three Years – SocialTimes.com (mschuettblahblahblah.com)
• Professional Video Production – Tips On Framing Shots (boldstate.com)

Focus the key to creating great video products

Image via Wikipedia

Focus – the key to creating great video products

Lack of focus is the main cause of failure in business. This is true no matter what business you’re in. Focus acts like electricity-you can’t see it directly, but you can see how it affects companies and people when it’s running through them. To be a successful video producer and Internet marketer, you must make yourself an expert in one field or niche-the best way to do that is by sharpening your focus. Before you start to create your next video product, consider these simple tips to put the power of focus to work in your business:

* Focus increases your self-discipline. Focused people are able to distinguish between the jobs that bring them closer to their desired goals and the daily demands that only waste their time. They don’t get overwhelmed by all the urgent but unimportant jobs that demand their attention.

* Focused people know where they want to go. When you have a focus, you have a vision of what you want to achieve. Above all, focused people concentrate on reaching their goals. Focus helps you measure your results and readjust your game plan when necessary.

How to increase your focus
Post reminders for yourself. Hang your favorite motivational signs where you’ll see them when an idea for a video product seems to be going nowhere. Written reminders can help you recover your focus.

Set daily priorities. Be sure you have an action plan for every day. As you become more skilled at video production and as you learn from your mistakes, this will become second nature to you. But you will always need to do this. Always go back to your list of priorities before you jump into a new task.

Complete the video project you’re working on before you start a new one. We all want to create as many revenue streams as possible-this is a basic part of what we do as Internet marketers. But you’ll only make money by getting video products online one at a time. People who lack focus find themselves getting excited about a new idea before they have finished a project. If you have fallen into the habit of leaving projects undone, you suffer from a lack of focus.

Keep an idea book with you. When you’re working on an idea for one video product, it’s not uncommon to get a stream of ideas that could be a starting point for other great video products. Don’t let your next “great idea” cause you to lose your focus. Jot it down and keep working on the first project-stay focused on one project until it’s completed. Don’t start work on another idea until the last project is up and running on the Internet.

Stay focused on your vision. Write the vision for your video product where you can see it every day. Remembering your vision will keep you from drifting. If you get stuck, narrow your options and choose a single point to talk about. If you find yourself throwing out all types of different solutions and ideas at your viewers, you’ll only create chaos.

Related articles

• Professional Video Production – Tips On Framing Shots (boldstate.com)
• Share Your Opinions In The “Video Production Professionals” Survey (reelseo.com)
• Can a web design company help with video production? (marketing.yell.com)

Four key elements in the creation of a great video product

Image via Wikipedia

Four key elements in the creation of a great video product

The type of video you decide to create will largely determine the other elements that you use. Keep these four key elements in mind during the planning and production of your video products:

* Target Audience: This is the most important decision you need to make. Who are you trying to reach? You have to think about demographics: age, socioeconomic level, gender, nationality, educational level. It’s no good to jump into the planning process with vague statements like, “I want to create a video product for sale on the Internet that will appeal to everybody, everywhere.” First define your niche market, narrow your target audience, and create your video with a specific type of person in mind. When you set out to create the kind of video product that one specific person will want to buy, you increase the likelihood that a lot of people will want to buy it. Always wrap your language in images that your target audience can relate to.

* Participants: If you decide to shoot a how-to video on an area in which you have expert knowledge, you are the natural choice as host. If you decide to create a do-it-yourself video in an area where you don’t have expert knowledge, you will need to take great care when choosing a host. Once you’ve decided on a subject and a host, you will need to work together on the script. And always remember that video is not just a format-it’s a language. Never say it if you can show it. The viewers will understand much better when they see it being done, so don’t just explain things while the camera focuses on you. The rule of thumb is: Whenever you can present a visual image of something, show it instead of talking about it. Instead of explaining how to do something as you talk into the camera, always show a demonstrator (whether it’s you or another person) carrying out the action as you describe what’s happening. You’ll quickly become an expert in the use of “voice overs”-speaking off camera as the audience sees action taking place. Do-it-yourself, educational, and promotional videos should be full of voice overs.

* Length: The type of video you decide to make will determine the best length. A great promotional video can be done in as little as 3 to 4 minutes, and should rarely be longer than 7 to 8 minutes. A do-it-yourself or educational video will be from 10 to 30 minutes.

* Props: If you’re doing a how-to video, the subject matter will determine what props you’re going to need. Even if you plan to be your own host or demonstrator, make a list of all the props you’ll need. Lay out the shoot before you do it and walk through it several times with your camera operator. This will keep the shoot from turning into chaos-even experienced studio professionals work with a prop list every time they shoot.

Related articles

• How to create an engaging video for online video marketing (marketing.yell.com)
• What is video production? (marketing.yell.com)

Five Ways to Profit From Using Video Online

Image by Karmor via Flickr

The newest media wave to hit the online shorts video. Individual emails abound with links to “the funniest video ever,” and blurry clips of new babies’ birthday parties.

Businesses, on the other  hand, have largely been left standing in the shore, scratching their heads and wondering if there’s any real value to be earned from diving into making their own live video broadcasts, video emails or video on demand infomercials. Here are just five of the  many ways video adds to the bottom line of any company.

1. People remember more of your message.

While people generally remember 10% of what they read and 20% of what they hear.  But, they’ll remember as much as 50% of what they see and hear together. Before anyone can action your message, they need  to process and remember it.

2. Increase responses by about 30%.

A call to action is much easier to follow if it is actively delivered. Sound and motion are powerful action drivers, especially when they are delivered by your  enthusiasm and passion for your topic. Companies who have made the switch to video email and on- demand broadcasts have reported response rates jump as much as 30% following  the broadcast.

3. Build your credibility.

People do business with people they know, like and trust. When you cut through the technological barriers of the Internet and put yourself online, you put “yourself on the line” as far as viewers are concerned. The time it would normally take you to build a relationship with a potential customer can be dramatically shortened asa result.

4. The cost savings are obvious.

Anytime you can avoid the high costs of sending  someone on the  road to meet with clients or attend a meeting, the bottom line savings are immediate and obvious. In addition to any costs associated with  attending a meeting, you need to factor in travel costs covering airfares to taxis and tolls, hotel costs, meal expenses, and even your internal costs to process the expense paperwork.

5. Soft cost savings multiply returns.

Spare yourself  the productivity drain and the physical and mental tolls travel takes on your company’s road warriors and you could enjoy “soft” cost savings that dwarf your hard dollar travel costs. Want an example? Look at  your own calendar for the past month and count up the hours you spent traveling to and from meetings. Multiply that by your hourly wage, and then by the number of employees inyour firm.

If reasons like these don’t help you convince the reluctant decision makers in your company to add video to your communications mix, please be patient with them. Historically they are in good company.

There were many who claimed the smeary images on hard to handle rolls of paper called “faxes” would never function in place of an original document. And who, they asked, would ever want to spend more time typing an email message when they could so easily pick up a telephone and place a call?

Related articles

• Online Video Spend Projected to Grow (mendipmedia.wordpress.com)
• Selling Video Online – When Video Itself Is The Product (reelseo.com)
• Online Video Market Similar to Early Days of Cable, Specific Media’s Wasserlauf Says (beet.tv)

Watching Movies On Iphone

So you’d like to watch movies on your Iphone. You’ve come to the right place. In order to do this, there are many different choices and ways to go about it. The main reason for this is due to the Iphone needing  movies to be stored as MP4s. If you’d like to find out exactly how it’s done, check out this article.

In order to be able to watch movies on an Iphone, they need to be saved onto the Iphone itself in the MP4 format. This makes it much easier to download movies to watch rather than transfer them from your DVDs, as many downloadable movies will be in MP4 format already. If you do want to watch your existing movies (DVDs) on your Iphone, it can still be done, it will just mean you need to obtain some recording software to rip the movie from the DVD and convert it into the necessary kind of file.

Recording software varies in price, you can get some decent software for free or you may need to pay up to $50 or so for the better stuff. Run a few simple Google searches to find some examples, and you may want to search for “freeware dvd ripper”or something like that to help you find the less expensive stuff. Once you have the ripped files saved as MP4s on your computer, you can transfer them across using Itunes, the way you would any other file.

As we said before, it’s a little easier to watch downloaded movies on your Iphone, as quite often they will already be in the correct format, so you don’t have to fool around with different software etc. In order to download the movies, all you need is a decent speed internet connection and a good idea of where to download the files from. It may seem that you can download movies from all kinds of places on the internet, but always try to avoid the torrent/P2P style sites, as they are illegal and can cause huge problems with viruses etc and things like that. In general, it’s always better to stay as far from these kinds of sites as possible, and if you do go near them try to make sure your security and antivirus programs are fully updated and in good working order.

Thankfully there are a few legitimate download sites springing up on the net these days, and these are a much safer bet than all the torrent sites. Basically they work by charging you a one off fee to get your membership, which lasts for life, and then giving you unlimited download access to their huge databases. Quite often the selections at places like this have to be seen to be believed. It’s more than just movies too, you can expect all the movies you can think of, plus millions of music files and games and TV shows too. It can be quite mind boggling the first time you visit. These sites are the most recommended for anyone wanting to download movies to their Iphone

Most of the movie files will come in MP4 format, and so you can just use Itunes to transfer them to your Iphone.

As you’ve seen, downloading stuff to your Iphone isn’t as straight forward as you may think, so I’m hoping this article has helped you get a better understanding.

Comments on Viral Marketing via Videos and Websites

Diet Coke and Mentos geyser. (Photo credit: Wikipedia)

Below is an article written about the use of Videos and , more specifically, viral videos, in advertizing and marketing campaigns. As stated in  the introduction the goal and dream of a successful campaign is to get reach via a viral video. It is one of the most cost effective ways to get eyes on the products. It is not easy and in many cases it is the least intended videos that will go viral.
Introduction and Background

Viral marketing is the holy grail of marketing. The goal of any successful marketing campaign is to generate buzz and awareness about the product or service being offered. If done correctly, the campaign will generate expansive reach, strong brand-building, strong sales, all at a relatively low production and distribution cost.

Viral marketing can occur through many mediums, but the Internet is currently the reigning champion. Cheap resources (always-on internet access), efficiency in building contact networks (email, messengers, blogs, websites, etc.), and an abundance of new content (think Youtube.com) means that there is always something interesting and easy to share. Videos and websites are probably the most effective internet platforms for internet viral marketing.

The caveat of viral marketing is that since you are leveraging other people’s resources (their time and effort, their email lists, etc.), they will be on the lookout for signs of commercialism. A person will not spread a company’s message because there is no benefit for him. He actually suffers because he is losing credibility among friends. On the other hand, if the same person told his friends to give to an orphanage or other charity, he will be well received and appear magnanimous.

So assuming that your target viral marketer ” the person who sees your ad and must spread the advertisement to his acquaintances ” falls somewhere in between the extremes of shamelessly plugging a company and expounding upon the virtues of charity, you must balance the inherent commercialism with his desire to spread your message. You must produce something so interesting and compelling that your target marketer has no choice but to share it, marketing message payload and all.

So here is where we strike upon the most difficult challenge of creating a successful viral marketing campaign ? finding the balance of creativity and uniqueness while not diminishing the purpose of your marketing in the first place. The challenge is stiff: too commercial and it will not spread beyond the first marketer, too radical and your brand image may no longer match the content of the advertisement. However, do not despair. It has been done with impressive success, and as long as there is an audience of willing consumers, many more impressively successful campaigns will manifest.

Examples of Successful Commercial Viral Videos

The Superbowl is the largest television event in America. Every year, 40 percent of America households, or approximately 80-90 million Americans, are tuned into the Superbowl at some time. The 30 second Superbowl commercial, the most revered spot in American broadcasting, sold for a reported $2.5 million in the 2006 Superbowl.

With viral marketing, the same level audience can be reached, but at a fraction of the cost. The best viral marketing is not blasted at once to a large audience, but once seeded to a few individuals, will grow until many millions of people will have heard of it. Importantly, these people are not just receiving a television broadcast, but they are telling their friends about it, discussing it, joking about it, and making a mental impression of it. One person who tells others about a video he saw is more valuable than 10 who see your video and forget about it.

One successful viral video shows 2 men dressed in lab coats demonstrating the befuddling Diet Coke and Mentos chemical reaction. Apparently, if you drop Mentos breath mints into Diet Coke, it creates a reaction akin to mixing baking soda and vinegar. Many videos were produced, but this particular video was probably the best produced, including a musically choreographed demonstration of over 100 Diet Coke and Mentos fountains. After being featured on CNN, it was revealed that the video’s creators had already made several tens of thousands of dollars selling the advertisements at the beginning and end of the video.

– Coca Cola and Mentos

The Diet Coke video is an example of how viral videos can make money. But a company that wishes to get exposure needs a different approach. One way is for the company to sponsor the creation of a new video (or the sequel of a previously popular video), and then intersperse the company’s logo and website throughout the video. A good example of this is Stride gum’s commission of “Where the Hell is Matt” ? a video that shows Matt dancing for a few seconds at dozens of places around the world, all set to funny music. The video is novel and ridiculous at the same time ? just how many airports, customs, and taxis did Matt and his crew have to go through just to shoot a few seconds of Matt’s dancing? Anyways, the video took off, and Stride cannot be disappointed with their return on investment.

– Where the Hell is Matt?

However, the Matt video still only straddles the line of balancing commercialism and content. The perfect video would both integrate the company’s product with content so compelling that the commercial aspect is no longer a concern. To remove the commercial aspect would destroy the very fabric of the commercial. Below, I have included the links of 2 successfully circulated videos, one for Coca-Cola and one for Carlton Draught. These ads are classics of viral marketing because of their power, their persuasiveness, and elegance in weaving together commercialism and content.

– Carlton Draught Big Ad
– Coke Happiness Factory

A Case Study for Successful Web Marketing

Viral videos excite on a visual and auditory level, but have limitations in spreading your company’s message. Unless you are making a branding video, and can pull of something like Coke or Carlton Draught, the user may not even know what your company does unless he goes to your website or otherwise tries your product. A website can be a successful viral platform that not only generates visitors, but can also deliver your company’s message. In this case study, we will look at a service called AdCubes that combines all the elements of successful viral web marketing.

– AdCubes

The first element that of a successful viral website is to have an idea that is at once unique and creative. The website must offer something the visitor and the visitor’s friends will need. In the case of the AdCubes, the product is mundane ? it is an advertisement that is sold to anybody who wishes to purchase it. However, the concept is unique. Each ad cube costs $1 more than the previous one. As more and more people visit the site, the ads become more valuable, and the price is naturally driven up by purchases made by the same visitors.

The payoff for buying an ad is huge ? the person who purchased the first ad for $1 has received hundreds of clicks for his investment. As the value of the ads increase, people will return to the site often, morbidly curious how much advertisers would pay for the same cube that others have purchased for less. Will the price top out at $100 per cube? Or will it be nearer $100,000?

The beauty of this system is that it is self-reinforcing. People will come and buy ads, and tell their friends about the site. As more and more buzz builds, traffic increases, advertisers increase, and the price of the ads increases. The increasing price drives more buzz, and eventually will garner media attention. Then when buzz is peaking, the price of ads will peak as well, driving higher and higher interest in the concept. In the end, the payoff to the site’s owners could be millions of dollars. The payoff to advertisers could be millions of impressions and thousands of clicks. The payoff to visitors would be to witness a web phenomenon in action.

Of course, there is a lot of seeding that must be done before a site can successfully become a viral property. However, once the seeding process begins, a well-planned site will grow closer and closer each day toward critical mass. Once the critical mass is satisfied, then the site truly becomes viral, growing more and more popular without any input from the creators. This process can be facilitated by improving distribution channels. In the case of AdCubes, a links page allows webmasters and blogs to easily post about the site. Each sales confirmation email also contains a request for the advertiser to tell his acquaintances about his new AdCube.

There are many approaches to making a successful viral web site, but the basics are the same. You must have compelling content, it must be accessible for free or at low cost, and it must be easy to transmit. Once the basics are in place, the only thing left is seeding the first visitors until you reach the critical mass.

Additional Successful Web Marketing

– The Subservient Chicken from Burger King
– I Love Bees for Halo2
– The Million Dollar Homepage

Conclusion

It is essential for marketers to understand viral marketing. Why spend resources on getting your company message out when you can recruit others to do it for you? You will need to have creativity in spades to find that all-compelling idea that people cannot help but spread, but find that idea, and you will be well on your way toward profiting from the holy grail of marketing.

Resources Referenced
– Youtube Videos
– International Business Times

I hope this article , supplied unedited with rights,  gives some basic ideas on some of the campaigns ,that have  impact. If you take some of these as examples  it will be possible to build on the ideas presented to formulate your own video campaigns. Video can be a very powerful medium. The sheer size of the internet video population means there is a potential to gain new customers. Even a partial success canbring profits. However,  to the inexperienced with limited funds it could be hit and miss.

Why You Need A Media Converter

Image via Wikipedia

Believe me,  Network technology isn’t sexy. Most people don’t sit around debating the various forms of network technology that exist today and think to themselves ‘wow, this is what I want to do in my spare time.’ The fact of the matter is that computer networks can be as boring as watching paint dry. And when it comes to the underlying technology of these networks, the only people you might be find debating the various pros and cons are true geeks.

Continue reading

Video Dating

Video Dating Service Benefits

 There are many people around today that have met the love of their life through some online means. These are people of modest means that were just looking to meet someone to end the loneliness in them and indeed when you take ? look at all of the services that are available online and the aggressiveness to which they are marketed, it seems only natural that many of these people would go towards online websites in order to help them facilitate the finding of a particular date.

 But is the typical online dating that people know about in today’s world, really the best use of the Internet for the purpose of bringing people together? It used to be and indeed many of these online dating websites were the first ones of their kind and therefore have thousands   of grateful people that have met and married because of what they do. However, in video dating terms, one of the things that people have come to the realization of is that there is ? much better way of doing things.

 What video dating does is that it builds on the idea of conventional dating services , but also uses an idea  that is very old, just put in ? new way. This isn’t the first time that video has been used to boost the dating scene and indeed video dating services are decades old. However, the way it is done on the Internet is quite different; the technology is smaller and cheaper and the way that people make and upload videos has gotten to the point of being extreemely  well-known in today’s society. People are no longer surprised by videos of their friends and therefore video dating is in ? much healthier place and has ? much better chance of being ? successful way to date online.

 Slowly but surely, internet users  that have tried and loved video dating, are encouraging others via word-of-mouth to join video dating sites  and it will continue to get stronger. You will see more and more people interested in the concept of video dating and some of the online dating websites have even incorporated video into their ultimate design and this is perhaps the ultimate testament of how useful a service video dating is.

 You also don’t have to worry about losing a lot of money with video dating because it is relatively cheap and in some cases free, so you don’t really have much to lose. If you don’t like it, you simply remove yourself from the service and don’t pay anything (or pay anymore than you already have). If you like it, then you stay on and potentially meet the love of your life.

 Video dating is certainly the way forward for adult dating online and the true potential of this service has yet to be realized.

Video Production Equipment that Everyone can use

Video Production Equipment: The Directors Cut

The Video Craze:  Affordable Video Production Equipment

Advances in  video production equipment technologies combined with the increased emergence of digital video, as an acceptable medium for film has made it possible for almost anyone to become a film director. Currently  the cost of film and film equipment is beyond the reach of most starters. However, video production equipment is relatively low cost and can be  mastered fairly easily. Even though there is a great deal more to film that just equipment, the ready availability of video production equipment has encouraged many amateurs to give film a try. Understanding the basics of video production equipment is the first step to becoming the next George Lucas.

 Filming Video Production Equipment

Image via Wikipedia

As you prepare to make a video  it is a good idea to to review what  video production equipment is required for filming and make sure you have your requirements. Some common video production equipment products needed for creating a professional looking film include:

• Professional Grade video cameras:  These cameras are larger than the standard home machines and include ENG cameras  or Studio cameras that are connect to dock recorders that do that tape the video. There are numerous types and variants to choose from.
•  Stabilization Equipment:  These range from camera dollies  tripods, shoulder mounts, and  advanced camera cranes. Use of  stabilization equipment ensures that the video production is smooth and not shaky. Many amateurs will tend to move the cameras around too much making viewing a chore.  Additionally, stabilization video production equipment can help determine the type of camera shot that is available for a production.
• Quality Lighting : Film quality lighting  includes grip lighting, reflectors, crate grids for lighting effects and scrims to control different aspects of light diffusion. It goes way beyond just lights.
•  Audio System:Creating a professional quality video requires using stand alone  audio equipment.  Many video cameras contain a microphone to capture sounds but these will generally be inadequate. The equipment   includes shotgun microphones, audio mixers and pole audio devices.

Editing Video Production Equipment

Image via Wikipedia

After the video is recorded, extra video production equipment is required for editing and finalizing a video into a finished article. Professional quality editing equipment can give your video the touch that separates it from home video or amateur  attempts. These video editing tools include:

• Sound Mixing Equipment   This is used by professionals to balance volume levels, add background noise and soundtracks to the video.  Sound Mixing can also create stereo effects from a mono recording and add brightness to a dull sounding recording.
• Video Editing Software  Unlike film, which must be edited manually, video can be edited directly on a computer. Professional video editing software, allows adding  transitions, trimming scenes and completing your end vision without any hitches. The right video editing  production equipment is a vital component the the end product, your video.
•  Video Duplication Equipment  Once the film is finished, video duplication equipment is needed for copying and distributing your film. The copies produced by professional equipment will provide consistent copies keeping the sound and video quality of your master video.

If you decide to go into making your own video production using the right equipment will help you to  produce video of a high quality and standard. Who knows eventually you may find a way into the world of  film making.

How to Increase Your Video’s Views.

Driving traffic to your videos is as simple as driving the traffic to other pages. The methods listed here may only apply to video, but chances are that they are not methods that are new to you. One thing that should ease your mind is that search engines have yet to be developed that can index the content of videos. The end result of this is that there are fewer things that need to be done to increase search engine rankings, but all should be optimized as much as possible. To ensure the fastest “organic” search traffic you will want to focus on keywords that generate the highest search volume while coming up with the lowest amount of competing videos in the search engines. Make certain that you have used your keyword phrase in the filename of the video as well as in the description and title when you are uploading your video to sites like YouTube.

Use these options wisely, as they are the only parts of the video page that you can influence. Ensure that you build backlinks to each video, using anchor-text that is keyword rich. By doing this you will ensure that your video not only gets traffic, but that it gets ranked by the search engines as well. In order to drive additional traffic it’s always helpful to use your own network when promoting video.

Sharing your video on Facebook or Twitter, or even in a blog or sending links by email are all good ways to ensure your video gets seen. In order to rank higher in a search engine’s results, you can increase your videos views and comments by sending your own traffic. The more views your video receives; the more comments that it generates; the higher your video will be ranked by the search engines. With this sort of encouragement your video will eventually receive enough views that the traffic can explode; a process known as “going viral”. Using “video responses” is another means by which you can market your video and increase site traffic. Many video sharing sites allow you to use a video as a reply to an already posted video. Because your response will displaying your video under an already posted (and popular) video, yours will gain exposure by being shown to those who are viewing the original video.

This process will be most effective if you post your video as a response to those videos that already receive a good deal of traffic. This process won’t work as well if you respond to videos that are not very popular. You can ensure that you receive a good amount of traffic to your own video if you post a response to a video that has a high viewing rate.

This shows that there is a lot more to generating traffic than simply posting a video. You may have to “nurse” your video by promoting it until it starts generating its own traffic.

5 Ways to Create Traffic with Viral Videos

Video marketing can be a  blessing and curse. Most internet marketers know how the process works but reach difficulties when it comes to creating the video.

However, there are ways to make it easier to create a good video. Generating decent videos is fairly simple if you use some easy-to-remember methods. These five simple strategies will ensure that you not only create a video that will increase your traffic, but which will go viral while you watch your revenues soar.

Tip #1 – Select The Best Video Subject

Think carefully when considering what your video is going to be about. Getting your video to go viral can be as simple as choosing a particularly controversial topic. You don’t have to make something up to do this. By using the video to make a statement; regardless of your personal take on the issue; you will generate traffic from those who fall on both sides of the issue. Strong feelings for or against your topic can encourage those who support it or who hate it to not only respond to your video but to share it with others.

Tip #2 – How to Create Your Video

Making a video that will generate traffic doesn’t take a performance arts degree. There are many ways to make a simple video; a screen capture video that demonstrates your product, shows your PowerPoint presentation or which gives a demonstration how to do something are all effective methods. It doesn’t have to cost a fortune to get started, use Camtasia (30 day trial) or a free program like Camstudio to get started. Either of these will give you what you need without worrying about the cost.

* Camstudio – http: //camstudio. org
* Camtasia – http: //www. techsmith. com/camtasia

The software is very easy to use. Simply press record, start to talk on your subject material, then view the result. Don’t make the video too long though. The shorter your video the more likely people will be to watch the entire thing.

Tip #3 – How to Post Your Video

YouTube is the “800 pound gorilla” of video sharing sites, so you definitely want to post your video there. Sites like Google Video, Vimeo, Metacafe, Revver and Stickam are video sharing sites that are also quite popular and which should be taken into consideration when you are thinking of uploading your video.

Tip #4 – Ways to promote Your Video

Spareading the word about your video comes next. Your video can be promoted to your own social sites like Facebook and Twitter, and promoted to your email list (if you own one).

Consider all the places you visit where people seem interested in what you have to say, you can include a link to your video on any of these places. Don’t be shy about asking people to do you a favor by subscribing to your channel or clicking on “like”. The more people you share your video with, the more people they will share it with, and soon your video will go viral. If you are lucky your video will reach more and more people every day. You’ll find your video reaching “critical mass” by using these steps.

Tip #5 – Don’t Give Up

You can’t expect that every video you post is going to be a success. The most effective method is to never give up. Continue to submit new videos. Keep the channels of communication open; people who have commented on your video are more likely to comment again if they get a response from you. Keep your old videos fresh in people’s minds by continually promoting them. The tipping point for sending your video viral can be reached by consistently following these methods that will increase your videos views and comments. By which means you will easily gain more traffic and will increase the amount of money that you make.

How to Create Attention Grabbing Videos

I’m sure if you’ve visited various video sites like youtube, vimeo and metacafe, you’ll probably have noticed the calibre of the videos are not exactly ‘outstanding’. Awful quality of sound, weird technical issues, or just completely boring content can cause the viewer to simply stop watching. The rest of this article will discuss ways to avoid these problems in your own videos.

You should always remember that web visitors have very low attention spans. With this in mind, remember that the shorter the video, the better. if you have a lot of content, splitting it down into smaller videos would be more effective.

Pithier, interesting and shorter videos are usually better. Creating a series of videos on one topic will create higher percieved value, and more information can be spread over multiple installments. If viewers are impressed by your first video, then their will be more incentive for them to come back for more content, or go on straight away to watch your other videos.

Another advantage to multiple videos is that the more videos you have out there, the more likely it will be that your videos will be found and watched.

The other major factor with video creation is the quality of the production.

You don’t need to become qualified as a professional film producer, but it is important to create videos that are engaging and interesting to the viewer.

The key to good videos is sticking to some form of structure or script you’ve thought through, so you don’t miss anything when recording.

A majority of vids are made by people who are not following any structure, and the final result is not too pleasing — too many pauses and taking too long to get to the point.

Adding branding to the videos will also be profitable. if all your videos are related to the same market, adding similar branding to each of them will make your brand more memorable. You could also use high quality stock images and video clips from places like istockphoto.com and bigstockphoto.com in your videos to make them look more professional.

If you are consistent, and use the same stock clip or image at the beginning of every video, people will begin to remember your brand, and associate it with the niche you are marketing to.

Adding a custom ‘skin’ to your videos can also improve veiwing experience. this can be used when embedding videos to your own web properties. Skinning doesn’t only involve the outside of the video, but the controls as well (play, stop etc.), differentiating your videos from the standard youtube displays.

The content may not be different, but the ‘percieved value’ will be higher. Although the video will be the same, the quality is percieved as higher due to the overall presentation.

How “watchable” the video becomes will depend on the type of video created.

Perhaps you are not willing to stand in front of the camera to record videos. if you don’t want to do this, the alternative is to use a screen capture software, or a slide show with audio. Once you have relevant feedback from viewers of your videos, you should become more confident, and perhaps consider advancing to more ‘live action’ videos.