eCommerce and the Impact of the Changes

The Infographic below shows how eComerce is seen from the Customer point of view. To me it also shows how retail fulfilment may well be a limiting factor. Customers are expecting an Omni channel approach more and more. We are now getting to the level of high impact high cost logistics. You can already see retailers wanting to charge for instantaneous services . Amazon Prime is a case in point. Networked delivery systems require investments and the providers will not be interested in delivering if there is no chance of a profit. I will be interested to see how the trade off between over-delivery based on service and under-delivery based on cost will turn out this year. 

Source: The Future Of eCommerce [Infographic]

Is Photoshop Too Expensive?

When having to edit graphics for Video Marketing you can get free or cheaper tools other than Photoshop. I have used several free tools such as Paint.net and Gimp and Sumo. They both provide many features that allow you to create great images. Personally I liked using Paint.net when on a Windows machine and Gimp when I am using my Linux/ Ubuntu machine. Paint has the capability of working with Photoshop layered files which is a benefit.

However, there are some drawbacks when you need to edit files provided to you in Private Label Rights packages.

Continue reading

Why Use a Customer Avatar?

A customer avatar allows you to work out what you can do to help your customer. With an avatar you can focus your marketing to what a customer will want and buy. By using an avatar you will know if the customer is likely to buy and whether it is worth targeting that customer for a campaign. It is even possible  to work out if video marketing would work.

Below is an example using a mind map

customer avatar

There are examples all across the web. Just check them out. Here is one article to look at

http://www.earlytorise.com/customer-avatar/

 

Animoto adds Extra Tripple Scoop for Professional Videos

Animoto allows Video creators a lot of features to make professional quality videos. The features include add ons such as expertly designed templates and backgounds for business. To this mix, the latest release has added extras from Tripple Scoop Music. This will give video marketers and creators benfits including longer tracks to add to the videos plus a choice of thousands.

See the article below to get more information on the release.

Image source flickr Pescaleto (http://farm4.staticflickr.com/3163/3354425688_1344559044.jpg)

Image by Pescaletto http://farm4.staticflickr.com/3163/3354425688_1344559044.jpg

Animoto Launches Enhanced Video Creation Platform for Professional …

“NEW YORK and LAS VEGAS, March 11, 2013 — /PRNewswire/ — Animoto, the online video creation service that empowers anyone to create and share extraordinary videos, unveiled today at WPPI 2013 (Wedding and Portrait Photography Conference) a new …”
http://www.sacbee.com/2013/03/11/5253145/animoto-launches-enhanced-video.html

 

 

If you want to have a premier product to design and produce highly crafted videos for any niche then this product may well be worth it for you. at the very least you could find a company the produces vdeos with this tool & check out the results. By the way , I am not earning a commission on this. So don’t think it is an advert by me.

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Simple tips for scripting great video products

The information and related articles below are useful ideas on how to set up a script. Tell a story and plan properly to be efficient and save time.

A storyboard for an eight-minute animated cartoon.

A storyboard for an eight-minute animated cartoon. (Photo credit: Wikipedia)

 

 

 

Simple tips for scripting great video products

When you finish the research for your video product, it’s time to start the script. Don’t let the research drag on too long. Many people fall into the trap of thinking that they need to go on gathering information before they can begin to write a script. This is one of the deadliest forms of procrastination; we feel like we’re working all the time, but when the day is over we haven’t gotten anything done.

The only way to avoid this trap is by setting deadlines. Establish a clear time frame for your research. It’s always good to give yourself not quite enough time to get the job done-then start writing the script. During the scripting process, you will make new connections that show you how to enrich the script by adding to it or taking away from it. Invariably I find myself needing to do new research in the middle of a script as new ideas push their way to the surface.

The more I work at this, the less up-front time I spend researching a project-I know that the scripting process will trigger new insights that call for new research as discoveries are made, so how do I know what to research before I get it all down on paper? The bolder I become as a writer and project developer, the less time I spend on research before I write a first draft of my script.

People with little experience in business-and I’m talking about any business, not just video production-believe in the myth that good decisions are based on facts. All successful entrepreneurs and business people know that good decisions are based on opinions. Start with a hunch based on experience and intuition, then apply your skill and ability to develop that concept into a script. The best time to research your facts is after you’ve finished a first draft of your script.

Depending on the type of video you decide to create, you may want to write a storyboard along with your final script. A storyboard is a visual representation, drawing by drawing, of what the key scenes in your video will look like. A storyboard helps you see the whole video in your mind before you shoot it, and it is one of the best ways to trigger your creativity. Cartoons and animated films use very detailed storyboards, of course, and many directors of live action also use storyboards.

If you are planning to hire the services of a production company to create your video, make sure to work closely with them during the planning process. If you are creating a how-to or motivational video in your area of expertise, you are the best person to write the script. Concentrate on getting your ideas on paper and then work with the production company to arrive at a final script.

One last tip: Use humor whenever the script allows for it. Laughter is one of the best ways to connect to your audience and build a bond of trust.

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WARNING – YOU’LL READ SOME INCONVENIENT TRUTH BELOW

1yr1

Continue if you’re ready…

Let me ask you – do you want to make money online?

A very simple, but straightforward question. And I want you answer it.

Do you want to work from home? Do you want to actually live that live that until now only existed in the flashy sales letters you are reading every now and then.

Well… What’s holding you back?

What is it that doesn’t allow you to achieve the financial success that you have always dreamed of?

Traffic?

A price of training you cannot afford?

No plan?

Not having a list?

Not knowing what to do?

Any of these things?

…or… is it YOU? Maybe your biggest problem is NOT the traffic, NOT the lack of step-by-step instructions, NOT the list, but YOU.

You, just like everyone else, have 24 hours in a day.

You can spend this time doing something productive, or you can just let the time pass by.

And you know that you can be putting more effort in what you do.

After all, you are on Facebook right now reading this post!

So instead of spending hours browsing through Facebook every day, you can do something productive. Do something what would make you feel good at the end of the day. What would make you feel good at the end of the week, month, year, 10 years from now!

…however sometimes you are doing your best, and the problem is not within you – but within the external factors.

Sometimes it is the list, the traffic, the system, the lack of a step-by-step plan

Well, what if you could solve all of these problems, what if there would be a system where you would be able to generate free traffic, build a list for free, promote products for free, get a detailed step-by-step instructions – also free?

“Okay… Where’s the catch…?” – I hear you say

And even though I’m going to say that there is no catch, you won’t believe me, so I won’t even bother.

Instead I want to give you an opportunity to start your online business that you’ve always dreamed of TODAY, and WITHOUT PAYING A CENT:

Click here to check it out for free.

List Spark is 100% free viral email list building system that will allow you to start your home based business and make money with it every day.

YOU CAN chance your life, and everything can start TODAY, all you have to do is take action.

If you will take action – all of your problems will be solved, because YOU are the missing component when it comes to buildingyour success.

You have everything you need – from training, to traffic, to system, to software – all that’s needed is YOU:

Click here to check it out for free.

The unlimited potential of video products

2015-02-05-151029header

 

Theunlimited potential of video products

Video publishing is one of the easiest ways to create a product for sale on the Internet, and it can be a very profitable business. Even though it’s easier to publish a book than ever before, it’s possible to create a video product in a fraction of the time required to create a book.

When you consider the amount of time it takes for a book by a new author to be accepted by a publisher, edited, manufactured, distributed, and marketed, several years can go by before authors see any revenue for all their hard work. Self-publishing is a good alternative for authors to consider, but the production and marketing costs can be very high. The creation of video products for sale on the Internet is a much easier way to generate a revenue stream.

The art of video publishing
If you’re already convinced that the creation of video products is a powerful Internet marketing tool to drive traffic and sales, here are some important questions to consider before you jump into the production process:

Are you a good communicator? Can you tell a story? Can you explain how to do something in simple terms? Do you have specialized knowledge that can be turned into a product that gives value to customers? If you answered “yes” to these questions, you have all the knowledge and experience you need to create a video product that can generate a nice revenue stream. It takes experienced authors from six months to a year to write a book, but even first-time video producers can plan, script, film, and edit a professional-quality video product in six weeks.

Who will shoot your video? If you have a webcam with a built-in microphone, you already have experience shooting home videos. If you don’t have a webcam, you can probably partner with someone who has a lot of experience.

Who will edit your video? Even a 15-minute video can take several hours to edit professionally. If you’ve been practicing with home videos, now is the time to show your skills on the Internet. If you’ve never edited before, you can find someone to look at your raw footage and teach you how to do some simple editing, which will improve the quality of the finished video product enormously. Video companies generally charge from $50 to $100 an hour, depending on the effects you want edited into your product.

The power of video products on the Worldwide Web
Video podcasting and vlogging are tools that offer unlimited potential for increasing traffic to your web site or blog and for creating revenue streams through the sale of video products. Individual video content producers can create revenues streams from successful videos that last for years. One video publisher I checked out has produced almost 30 videos that have given the producer a monthly income between $8,000 and $10,000 dollars for over four years. This video publisher reports that most of these videos are still selling-and not one has lost money.

Why rehearsing is important in video product creation

English: A view of the Rome Campus theater fro...

English: A view of the Rome Campus theater from the audience looking onto the stage, with student actors rehearsing, Spring 2002 (Photo credit: Wikipedia)

This article shows what is important when you are setting up even the samllest of videos and presentations. Without rehearing properly the results will seem vague and unprofessional.

Even if you’re only planning to create a 30-second video clip to post on YouTube, never underestimate the power of rehearsal. Rehearsing gets the actors relaxed enough to be themselves, or to take on the specific personalities called for in the script. If you plan to be the host or demonstrator of your own motivational or do-it-yourself video, rehearsing will let you become comfortable in front of the camera. If you have decided to create a how-to video, the hardest task is learning how to be yourself in front of a camera. Rehearsing is the best way to get over your nervousness and connect to your audience effectively.

Rehearse in different ways to find out which style of delivery works best for your project. Talk as you move and stand on the set, sit and talk, talk as you show how to do something, and talk in a voice over as your actors demonstrate how something is done. And remember: Whatever type of video product you decide to create, it’s important to make sure you have good lighting and plenty of space. Rehearse in different types of lighting to see what works best, and move around the set to make sure you have enough space.

When hosts stand or move on the set as they talk to an audience, they can transmit great energy and power to viewers. A host will sit and talk to create a laid-back atmosphere that encourages the audience to relax and feel at home. Just think about the most popular programs on television. What is the difference between a great host and an average host?

All great hosts stand as they deliver an opening monologue to an audience. They know how to use their hands, and they know how to keep their bodies poised to communicate exactly what they want their audience to remember. The best way to create great-selling video products is to study popular hosts and powerful speakers. Learn from them, imitate their techniques, and practice in front of a camera.

Ask your friends to give you their honest feedback. Were you convincing in the video? Did you connect to your audience? Did they stay focused on what you were saying? The most important question to ask your “focus group” of friends and family members is: What message did they get from your video? What do they think you’re trying to say? What are viewers motivated to do after seeing your video? Answers to these questions are the best measure of the effectiveness of your video product.

Most of us are in for a shock the first time we carry out this experiment. We think we have covered a topic completely, only to find that our audience cannot say with certainty what that topic is. Leave your pride out of it and you’ll be on your way to learning how to create great video products. Listen to your customers and potential customers. Listen to their feedback. Ask for suggestions about how to be a more effective host or speaker. Practice, practice, and keep on practicing.

Related articles and some alternative views

Enhanced by ZemantaThe advice here is far from new and has beeen repeated many times. Nevertheless it is still evergreen and valid advice.

 

 

YouTube For B2B: There are many tactics to use

 

YouTube

Source: http://farm8.staticflickr.com/7122/7607705630_e73e59a2cd.jpg

YouTube has a reputation for getting traffic and “viral” videos. It is one of the largest search engines on its own. This is excluding Google, YouTube’s’ owner. But can it be used for Business? specifically using B2B Video marketing as a viable marketing channel?

The article below is something that shows some key steps that can be implemented readily. 

 

YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing

“B2B video marketing has a lot to do with creating useful content for the right niche community. It isn’t about getting a ton of views, it’s about getting the right people to view your video. There are a number of ways to find your audience in YouTube …”
http://searchenginewatch.com/article/2202309/YouTube-For-B2B-Immediately-Actionable-Tactics-to-Boost-Online-Video-Marketing

 

 

 Hopefully you can get some usable tips from the above. YouTube Channels are a very useful tool for companies or small businesses. These  are shown in the article. YOu can also see them used by major corporations. It is a way to differentiate yourself from the other traffic. You keep your message to the forefront and create a brand.

Here are a couple od Video links as well.

 


 

 

If you use Camtasia you will love version 8

 

Camtasia

Camtasia has been the standard for screen recording for many years. In case you don’t know Camtasia is a tool used my many Internet Marketers and other fields to create screen playbacks and voice overs. Just set up what you want to record, such as a demo or presentation, record , edit, and distribute. It gained in popularity  by marketing; giving a free trial of the fully working software to show ease of use. What has improved vastly of initial releases in this version is the editing capabilitites and the recording handling. Older versions could slow down your system when recording video. This one is better. Also there are many new editing features such as being able to drag and drop directly in the recording canvas and add in hyperlinks, great fro marketers on YouTube. 

Take a look below at the features.

Review: Camtasia Studio 8 raises the bar on interactive video creation

“If you watch a YouTube video explaining how to edit in Photoshop, write in Word, or do anything else in a program, that video was very likely created with Camtasia Record, the original core function of Camtasia Studio. Capturing and showing screen …”
http://www.pcworld.com/article/2025498/review-camtasia-studio-8-raises-the-bar-on-interactive-video-creation.html

 

 The article above gives a detailed review of al the new features. Check it out.

Free App Fuses Art and Video Creation on Smart Phone

smart phone

 

Below is some information on an App that can be used to create small videos on you phone. These can then have captions and animations including photios taken with the camera to complete the movie. The App is free to download.

App Fuses Art and Video Creation – Animates Memories

""I can honestly say that prMac was the BEST bang for my buck. First of all, your service is by far the best I've ever encountered. You responded to my questions …prmac.com/release-id-49068.htm"
http://prmac.com/release-id-49068.htm

 

 I am not affliated to this product so it is for your information and choice to look at.
 

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