How do you get a Businesss Message across with Video Creation tools?

complex idea

Source: NASA

The work required to create easy to understand basic business learning materials cannot be underestimated. There are so many variables. The topic may be complex with the need to put across a large list of ideas. The audience can also be varied with levels of understanding ranging form PHD ++ level to none. The audience may be your own co-workers or outside customers. 

The tools available to create the message are vast now. You could create the standard Powerpoint and talk, create a training or advertizing video, get a celebrity to promote your idea, use nothing but your personality etc. etc..

One idea based on the time tested basics of “Chalk and Talk”  is shown in an article I saw and have included below. Teachers have used variants of this such as the infamous overhead projector (with acetates). Does anyone remember this? 3M were very big in this , field. From this evolved the flip chart , the white board, the glass board, the electronic white board with paper print copy facility and more variants than can be imagined.

As noted in the article below, it has been shown that people retain more with videos than other media. So the combination of video using a white board is a powerful mechanism. The ideas can be presented with the visual simplicty of a whiteboard with audio voice over.

Complex Topics Made Easy to Understand With Whiteboard Videos

“Video production – After you’ve signed off on our illustration concepts, we get to work on bringing your video vision to life. Throughout this process, we’ll film “live action” versions of your graphics, sync them up with your audio recording and …Business 2 Community”
http://www.business2community.com/strategy/complex-topics-made-easy-to-understand-with-whiteboard-videos-0268121

 

Business will always be looking for ways to convey messages , for training or for selling to external parties. When the project or proposal is complex. Simple communication using video creation can convert to great value.

WordPress Plugin Tips for 2013 and Beyond

I found this video while look for some information on basic tips to create plugins. Having seen many videos I decided to change tack as things were getting too technical for basic simple steps.  This video shows some of the standard plugins that need to be added to a simple WordPress site. This includes preventing Spam, making use of Social Sharing and Commenting, and how to use plugins to make your site quicker.

I hope you enjoy this video. I do not have any commercial connection with the author , so please check it out for yourself.

I think it shows some good plugins and it includes functions such as backups which many do not do until it is too late.

Happy Viewing.

 

$600 000 invested in PowToon . Video Creation Software on the rise.

 

 Animation platform PowToon have started something that is interesting investors.  This might be a way to get your videos noticed more. The investment shows that some are having faith in this method. You create your own animations and interact with the  audience. This article below explains more.

DIY Animation Platform PowToon Grabs $600K For Its Video Creation Software

"PowToon, an animation platform that lets anyone build marketing videos on the fly, is announcing it has raised $600,000 in outside funding. The investment doesn't come from traditional VC backing, but rather from Startup Minds, a newer L.A.-based …"
http://techcrunch.com/2012/12/14/diy-animation-platform-powtoon-grabs-600k-for-its-video-creation-software/

 

 Hope this helps & have fun with the platform
 

What to weigh up when choosing a production company for your video product

English: Analytical balance type EG from produ...

English: Analytical balance type EG from production company Kern Česky: Analytické předvážky, EG firmy Kern (Photo credit: Wikipedia)

How to choose a production company for your video product

The tools for creating a video product are so inexpensive today that anyone can be a producer and broadcaster. If you’re serious about producing videos to generate additional revenue streams for your Internet business, or if you’re planning to launch an Internet site dedicated to the sale of video products, you need to learn how to do as much of the work as you can. Video production can be very rewarding and enjoyable work. On the other hand, if you have decided to outsource the development and production of your video product, there are many production companies online and in your area with talented and experienced personnel.

I have successfully completed several video products with production companies. Working with industry professionals has been a wonderful learning experience for me, and I have found that people who work on your projects are happy to teach you what they know. To quote a price for your video product, the production company will need to know the following:

* What is the target audience?
* Do you need to use on-camera actors or will you record voice overs?
* Will you write your own script, or will you outsource it to the production company?
* How many locations will you have?
* What is the length of the video?
* Do you need animations or graphics added to your video product?

The production company will provide the crew for your video. The crew for a simple video will include a producer, camera operator, and a sound technician. For small projects the producer will double as director, and for the simplest projects a one-man company can take care of all the aspects of creating and producing your video product. If you plan to create a more sophisticated video with on-camera talent, you will need a production assistant, lighting directors, make-up artists, and possibly other technicians.

Make sure that the production company can complete the entire production project; your video will cost more if you hire one company to produce it and another company to edit it. As with any outsourced project, you will want to get quotes from several different companies. It’s important to do the planning before you talk to the production company-they can’t give you a quote without a clear idea of the scope of the project.

Here are the questions you should ask production companies:

* What type of productions do you specialize in?
* Do you have experience in the type of product I’m planning to create?
* What will I need to contribute to the project?

The production company may need to schedule and coordinate different phases of the project with you or someone else from your company. Share your vision with the production company when you talk to them the first time. Good producers are experts in the technical aspects of production, but great producers are also passionate about the projects they work on. When you find a production company that can get excited about the vision for your video project, you need look no further.

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Video making

video

Business use of the Video Marketing Tactics you see being used by Internet  Marketers are going main stream. This article below shows how its done. t uses the standard markting research. Understand who is viewing the videos, what they are looking for and how you can service that need.  It is prety much what any Internet Marketing Course that is any good will tell you. Find traffic, establish needs then fill those needs. 

YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing

"B2B video marketing has a lot to do with creating useful content for the right niche community. It isn't about getting a ton of views, it's about getting the right people to view your video. There are a number of ways to find your audience in YouTube …"
http://searchenginewatch.com/article/2202309/YouTube-For-B2B-Immediately-Actionable-Tactics-to-Boost-Online-Video-Marketing

Place your closing curation after this and then delete this text:

 Looksing at varois couses on Internet marketing as a beginning will help. Espaciually those dealing with Video marketing.
 

This is Video Gaming but it could have on Marketing

Video Gaming is very popoular and has cross overs with Creating Videos and Video Marketing. As you can see Microsoft have tighened up on the rules to target use on content created by users in games. The impact for maeketers will be if they use video channels such as You Tube to advertise. They may be stepping over the rules. Read the article below and see if there are any issues that may impact you.

Microsoft game usage rules bar users from profiting on created content

"Microsoft has detailed a number of new rules regarding the practice of using its gameplay video, audio and screens in the creation of fan-made content. Halo 4 Screenshot On the condition that users follow the company's Game Content Usage Rules …"
http://www.computerandvideogames.com/372474/microsoft-game-usage-rules-bar-users-from-profiting-on-created-content/

Place your closing curation after this and then delete this text:

 It seems as if to "protect" consumers is becoming a by word to censoring and control. I may not be in this case but it can quite easily get that way.  What ever happened to "Caveat Emptor", buyer beware? People must learn to rely on their own judgement an not just legislation.
 

How to Distribute Your Videos to Businesses

 

movie distribution

 GFDL photo by Larry D. Moore

Distributing your own videos to consumers has one set of tactics mainly aimed at attracting passer by traffic in the hope of making sales eventually. If you want to target business it has to be more focused. It has to be a clear campaign that has a message. The article below is an indication of what needs to be done. It is not about making the videos. It is about how you distrubute videos to the people that will buy your product or message.

Online Video Marketing – How to Distribute Your Videos

"In a recent post on online video marketing on this blog we showed you a simple way to create a series of online videos. What we did not show you at that time was a method for distributing the videos around the web to get them seen. This video will show …Business 2 Community"
http://www.business2community.com/online-marketing/online-video-marketing-how-to-distribute-your-videos-0275115

 

 The artice complements what is on this site in the sense that it is a part of Video creation and working with niche videos. Use some of the stragegy described after you have made your videos , even if you intend to be working only at the consumer end of the market.

As  a change in tone , watch this to see what not to do


 

WordPress Basics: Adding video

This video is an overview of how to work with You Tube videos for newcomers. It is a fairly recent video so the steps here will be helpful to you if you are not familiar with embedding. Incidentally, the videos you are seeing on this site all follow the same embedding process shown.  It is about 10 minutes long and shows some tips and methods to embed and size your videos properly. It also points out the need to keep within the rights framework before publishing.

I have found several free sources like this and hope it will be useful to those just starting out.

 

Some Free Plugins for Securing your Blog

Security is an area when you are starting is something you should really  consider. There are hackers and spammers that can ruin your experience. You will waste time getting rid of spam posts that need to be purged daily. If you are just starting it may seem that you are getting real comments on the Blog and time will be wasted .

Below is a review Podcast of some of the security plugins available. I found. It is a little old but it provides a very good overview of the free plugins available. It shows the good the basic and also gives a fair review of the issues.

Some good advice here. One thing especially the advice on backing up your Blog. It is simple once you know how.  The Podcast  is not mine , just some information that everyone should take note of.

 

 

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How to make a website with wordpress

This is a long version of how to make a website.  Is is about one hour and will give some basic tips and let yu see .what is needed to be up with the big stars.

If you managed to view it all you will have some insights on how to set up a website. With practice is easy.

 

Using the tools menu

Once you have set up a profile in WordPress you are ready to make use of some basic features to maintain and tweak your Blog.

Tools allow you to set up features such as backing up your Blog. This is very important and should be a regular habit.  The short video I found below   gives you some of the basics on using tools.

Try them out and see how easy it is.

 

 

This video is not mine. I search the web to find information that explains things in a quick and easy way for free.

You will see the credit is given to those who created the materials, I do not gain anything financially from providing you with this information. When I do, I will let you know beforehand.

These tips should help you to run your Blog with peace of mind.

 

How to Create a WordPress Template

Creating a WordPress Template or word-press theme can seem daunting at first. There are many ways to do it.

Themes are really collections of styles that are applied to WordPress pages and posts to make the website look different.

Below is a basic introduction

 

 

There will be some more follow up articles on this subject.

IS VIDEO CREATION AND SHARING ON YOUR CELL PHONE A WASTE OF BRAIN CELLS?

app

Everywhere you go these days your path is interupted by someone walking at negative mph zig zagging and messing with their phones. Maybe it is because they have become engrossed in some new feature or have just go a new video shared by someone they know. The information below may be able to give some clues.

PTCH – MUSIC VIDEO CREATION AND SHARING ON YOUR CELL PHONE

"Do you remember the days of actually carrying a camera if you wanted to take photos? Developing film at the local Hannaford — any New Englanders out there will know — or Rite Aid? The world before Facebook and effortless, sometimes too effortless, …"
http://www.baeblemusic.com/musicblog/8-2-2012/Ptch—Music-Video-Creation-and-Sharing-on-Your-Cell-Phone.html

 

 Who know wat will be next? Maybe Virtual Reality? Avatar on the move? ….
 

Social Video Marketing Apps, What are they?

 

When you get to the level of branding and publishing, applications suchas the one shown below will be a huge time saver. It allows the creation and publishing in multiple formats and across multiple social networks. 

 

Jugnoo Announces Its Patent-Pending Social Video Marketing App

“Video is a powerful marketing tool in today’s wired and mobile world. Businesses need simple, easy and cost-effective ways to create and publish video. Empowered by Jugnoo’s patent-pending digital video creation and publication technology, businesses …”
http://www.virtual-strategy.com/2012/07/12/jugnoo-announces-its-patent-pending-social-video-marketing-app

 

 I believe it is worthwhile checking out how these types of application work and review all alternatives. This form of advertising is expanding.  General Motors may not like Facebook as a means of advertizing, there are many others that do.

TechSmith’s New Camtasia Studio 8 Brings Professional Video Creation to the …

Camtasia is one of the most widely used Video recording toosl on the market. In Internet Marketing it holds the prime place, because of the realative ease it brings to recoding and editing. You can make professional videos and voice overs for Powerpoint presentations with verry little training.

Image: philcampbell's photostream http://www.flickr.com/photos/clanlife/

TechSmith's New Camtasia Studio 8 Brings Professional Video Creation to the …

"OKEMOS, Mich., Jun 19, 2012 (BUSINESS WIRE) — For too long the world has been plagued by complicated video creation software that can take a lifetime for non-video professionals to master. With the launch of TechSmith's new Camtasia Studio 8, …"
http://www.marketwatch.com/story/techsmiths-new-camtasia-studio-8-brings-professional-video-creation-to-the-masses-2012-06-19

There are other options on the market, both free and paid for. For short videos you might want to consider Jing or Snagit from the same company. These, however,do not have the same editing capability. Corel also have a suite of products that can match the functionality and price of Camtasia. Another one to consider is a suite produced by an Australian Company, NCH.

 
 

Social video creation and sharing Ideas.

This may be of interest if you like going to big events on creating instant videos on the go. This app will alllow you to use your phone and upload to a server to mix and create videos that are matched to the local area and nearby users.

An iPhone app for real social video creation and sharing | KurzweilAI

“(Credit: Vyclone) What if you could instantly mash up, remix, and share videos with people on other social networks? That’s the kind of experience that.www.kurzweilai.net/an-iphone-app-for-real-social-video-creati…”
http://www.kurzweilai.net/an-iphone-app-for-real-social-video-creation-and-sharing

 

 There are many ideas , both commercial and private, that could be leveraged off the app.  See the video below as well to get an idea of the type of services that can be worked with.

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Video Creation Tools for Marketing

There are many tools beyond Camtasiawith Powerpoint coming into play these days. One shown here is designed to mainly be used to set up Viral Videos. It uses templated structures to create presenations. It is also possible to create animations with an add on. It is a light application and can be acced via the web and workable on devices such as Ipads. 

Sparkol Review for Viral Video Marketers Launched By Popular Online …

“With many marketers curious about the platform, trafficandleads.com has created a comprehensive review of the video creation software and how the average person can use this program to create interactive, high-quality video presentation. Quote end …PR Web (press release)”
http://www.prweb.com/releases/ViralVideoMarketing/SparkolReview/prweb9722737.htm

 

 If you have limited time and don’t really want to spend time or money (over $300) on Camtasia plus Powerpoint, apps like this may be an answer. However, if you want to create video courses and have a fully functional editing capability,  applications such as Camtasia would be better for you. Jing is also an option although going forward it will not be supported as Techsmith are merging it with Snagit. 

Video Creation Service changes its Scope to add Quality

Video Marketing services are becoming more slick and professional to differentiate themselves from each other. Photos are becoming better and more qualified for insertion into short marketing videos. The article below covers one company and their efforts in this direction. The original article comes via PRWeb.  

Video Creation Service Takes New Direction, Announces Article Marketing …

“Article marketing company Content Writing King has made some major changes to their video creation service. This comes as they have hired a new graphic designer | Virtual Strategy Magazine is an online publication devoted entirely to virtualization …”
http://www.virtual-strategy.com/2012/06/16/video-creation-service-takes-new-direction-announces-article-marketing-company

 

Even individuals with the right training can do the same things. The tools now available online for Video Creation and the repositories of media materials give limits only by your own imagination.

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