Using the tools menu

Once you have set up a profile in WordPress you are ready to make use of some basic features to maintain and tweak your Blog.

Tools allow you to set up features such as backing up your Blog. This is very important and should be a regular habit.  The short video I found below   gives you some of the basics on using tools.

Try them out and see how easy it is.

 

 

This video is not mine. I search the web to find information that explains things in a quick and easy way for free.

You will see the credit is given to those who created the materials, I do not gain anything financially from providing you with this information. When I do, I will let you know beforehand.

These tips should help you to run your Blog with peace of mind.

 

How to Create a WordPress Template

Creating a WordPress Template or word-press theme can seem daunting at first. There are many ways to do it.

Themes are really collections of styles that are applied to WordPress pages and posts to make the website look different.

Below is a basic introduction

 

 

There will be some more follow up articles on this subject.

IS VIDEO CREATION AND SHARING ON YOUR CELL PHONE A WASTE OF BRAIN CELLS?

app

Everywhere you go these days your path is interupted by someone walking at negative mph zig zagging and messing with their phones. Maybe it is because they have become engrossed in some new feature or have just go a new video shared by someone they know. The information below may be able to give some clues.

PTCH – MUSIC VIDEO CREATION AND SHARING ON YOUR CELL PHONE

"Do you remember the days of actually carrying a camera if you wanted to take photos? Developing film at the local Hannaford — any New Englanders out there will know — or Rite Aid? The world before Facebook and effortless, sometimes too effortless, …"
http://www.baeblemusic.com/musicblog/8-2-2012/Ptch—Music-Video-Creation-and-Sharing-on-Your-Cell-Phone.html

 

 Who know wat will be next? Maybe Virtual Reality? Avatar on the move? ….
 

Social Video Marketing Apps, What are they?

 

When you get to the level of branding and publishing, applications suchas the one shown below will be a huge time saver. It allows the creation and publishing in multiple formats and across multiple social networks. 

 

Jugnoo Announces Its Patent-Pending Social Video Marketing App

“Video is a powerful marketing tool in today’s wired and mobile world. Businesses need simple, easy and cost-effective ways to create and publish video. Empowered by Jugnoo’s patent-pending digital video creation and publication technology, businesses …”
http://www.virtual-strategy.com/2012/07/12/jugnoo-announces-its-patent-pending-social-video-marketing-app

 

 I believe it is worthwhile checking out how these types of application work and review all alternatives. This form of advertising is expanding.  General Motors may not like Facebook as a means of advertizing, there are many others that do.

TechSmith’s New Camtasia Studio 8 Brings Professional Video Creation to the …

Camtasia is one of the most widely used Video recording toosl on the market. In Internet Marketing it holds the prime place, because of the realative ease it brings to recoding and editing. You can make professional videos and voice overs for Powerpoint presentations with verry little training.

Image: philcampbell's photostream http://www.flickr.com/photos/clanlife/

TechSmith's New Camtasia Studio 8 Brings Professional Video Creation to the …

"OKEMOS, Mich., Jun 19, 2012 (BUSINESS WIRE) — For too long the world has been plagued by complicated video creation software that can take a lifetime for non-video professionals to master. With the launch of TechSmith's new Camtasia Studio 8, …"
http://www.marketwatch.com/story/techsmiths-new-camtasia-studio-8-brings-professional-video-creation-to-the-masses-2012-06-19

There are other options on the market, both free and paid for. For short videos you might want to consider Jing or Snagit from the same company. These, however,do not have the same editing capability. Corel also have a suite of products that can match the functionality and price of Camtasia. Another one to consider is a suite produced by an Australian Company, NCH.

 
 

Social video creation and sharing Ideas.

This may be of interest if you like going to big events on creating instant videos on the go. This app will alllow you to use your phone and upload to a server to mix and create videos that are matched to the local area and nearby users.

An iPhone app for real social video creation and sharing | KurzweilAI

“(Credit: Vyclone) What if you could instantly mash up, remix, and share videos with people on other social networks? That’s the kind of experience that.www.kurzweilai.net/an-iphone-app-for-real-social-video-creati…”
http://www.kurzweilai.net/an-iphone-app-for-real-social-video-creation-and-sharing

 

 There are many ideas , both commercial and private, that could be leveraged off the app.  See the video below as well to get an idea of the type of services that can be worked with.

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Video Creation Tools for Marketing

There are many tools beyond Camtasiawith Powerpoint coming into play these days. One shown here is designed to mainly be used to set up Viral Videos. It uses templated structures to create presenations. It is also possible to create animations with an add on. It is a light application and can be acced via the web and workable on devices such as Ipads. 

Sparkol Review for Viral Video Marketers Launched By Popular Online …

“With many marketers curious about the platform, trafficandleads.com has created a comprehensive review of the video creation software and how the average person can use this program to create interactive, high-quality video presentation. Quote end …PR Web (press release)”
http://www.prweb.com/releases/ViralVideoMarketing/SparkolReview/prweb9722737.htm

 

 If you have limited time and don’t really want to spend time or money (over $300) on Camtasia plus Powerpoint, apps like this may be an answer. However, if you want to create video courses and have a fully functional editing capability,  applications such as Camtasia would be better for you. Jing is also an option although going forward it will not be supported as Techsmith are merging it with Snagit. 

Video Creation Service changes its Scope to add Quality

Video Marketing services are becoming more slick and professional to differentiate themselves from each other. Photos are becoming better and more qualified for insertion into short marketing videos. The article below covers one company and their efforts in this direction. The original article comes via PRWeb.  

Video Creation Service Takes New Direction, Announces Article Marketing …

“Article marketing company Content Writing King has made some major changes to their video creation service. This comes as they have hired a new graphic designer | Virtual Strategy Magazine is an online publication devoted entirely to virtualization …”
http://www.virtual-strategy.com/2012/06/16/video-creation-service-takes-new-direction-announces-article-marketing-company

 

Even individuals with the right training can do the same things. The tools now available online for Video Creation and the repositories of media materials give limits only by your own imagination.

SEO Video Content Creation: which approach works?

I you are wanting to add videos and upload to the various video sites it can be time consuming. If you are new to video creation there is a learning curve that can be addressed in several ways. One is to follow a video creation course. The other is to outsource video creation and uploading. There are companies that can do this for you at a price so it may be something to consider for all skill levels.

Content Writing King Announces Return to New SEO Video Content Creation …

“Today, Content Writing King announced that their packages for SEO link building services would now contain a new version of their SEO video creation service. A while ago, the company had announced that they would be scrapping development of this video …”
http://www.digitaljournal.com/pr/802369

 

Here is an example of the concepts.

 Video creation of marketing and SEO is constantly evolving and some people will become rapidly bored with having to modify what they do constantly to keep ahaead ofthe lastest “tweaks” from search engines. Having someone else do this can save a lot of frustration and effort.

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YouTube Video Creation Marketplace. Is is the best place for small Business Video Marketing?

Video Creation for Video Marketing has sometimes been difficult for the small Business. Many lack the skills to create videos and create professional marketing campaigns. The article below shows how YouTube is trying to tap into this potentially lucrative market. The article is an interview with YouTube Group Product Manager Baljeet Singh about Video Creation Marketplace.

How Does YouTube's Video Creation Marketplace Work? Our Interview with …

"Last week at VidCon, YouTube introduced Video Creation Marketplace, which allows brands to pick established YouTube stars and use them to create or star in.ReelSEO Online Video News"
http://www.reelseo.com/youtube-video-creation-marketplace/

Image source:woodleywonderworks

Do you agree with this?  Some may say it is yet another step away from the pre Goolgle YouTube phylosophy and another example of an attempt to own the Internet. Only time will tell.

How to get started in the business of video product creation

How to get started in the business of video product creation

Television is moving online. In the last year Internet TV has grabbed the attention of the biggest media corporations in the world. Disney has entered into a partnership with Brightcove and the BBC has partnered with YouTube. And this is just the beginning-what you see today is the tip of an iceberg that will keep on growing for years to come.

Anyone can be famous, as the promo for Cisco’s “Human Network” campaign says. Anyone can be a producer today, and that’s only half of it-anyone can be a broadcaster of video content on the Worldwide Web. Video sharing sites like YouTube have created a sort of producing frenzy in the video world, and to be honest about it, there is an enormous amount of junk online. But don’t let that turn you against the medium. New technologies and new business models make it surprisingly easy for companies and individuals to market and deliver video products on the Internet today.

Even if you have experience with video product creation in traditional formats like video cassettes, CDs, and DVDs, you may not be fully aware of how new tools available on the Internet can take your business to the next level. Here are some tips on how to get started:

* Don’t quit your day job-you don’t have to in order to test products on a web site. Some of the fastest growing sites on the Internet today were launched by people who had full-time jobs. They entered the market gradually by testing sales of new products and services on the Internet. When they were convinced that a niche market was there to sustain them, they plunged into the Internet business full time. Your numbers will tell you when to quit your day job.

* One of the best ways to build a niche market is by selling video products on the Internet. Look at the types of videos that other people are selling. Which ones would you want to buy? Which ones add something of value to your life? Look around. When you find something you like, go ahead and buy it. If you have never purchased a video download on the Internet, you’ll be surprised by how easy it is. This is important preparation for you as a future marketer of online video products.

* The video you just purchased may be the best investment you ever make. Watch it from the point of view of a customer. Did you get your money’s worth? Would you buy another video product from the same site? If you aren’t completely satisfied, can you get a refund? Then watch the video from the point of view of a creator of video products. Why does this video work? How does it connect to my experience? And if the video falls flat on its face, why doesn’t it work? Why doesn’t it connect to me as a viewer?

As you provide answers to these questions, you will start to discover concepts that can be developed into your own video products for sale on the Internet. When you’re ready, all you need is a webcam, a computer, and a connection to the Internet.

How to get started as an online video publisher

This is an article I found on how to make a start in video maketing. Aimed at the people who want to make videos and get them published.

If you haven’t heard about the revolution going on in the world of Internet video publishing, you’ve probably been living in a cave for the past year. Video sharing is the hottest thing on the Worldwide Web today. Brightcove.com is making a strong bid to build the platform for the next generation of video sites, and it’s a great place to get started as a publisher of online video products. Brightcove has great tools for driving traffic to your video channel and boosting sales:

Create revenue streams on Brightcove from video downloads: You can sell and rent video downloads on the Brightcove.com and directly on your web site. Brightcove takes care of payment processing and live customer support. You control the terms of use and the price of each download product, of course, and keep 70% of the revenue generated from your sales. A tracking tool lets you monitor how your channel is performing on the Internet. You can measure your viewers and video streams on your affiliate sites as well as on your own web site. This tool also tracks your earnings from sales and rentals.

Be a live broadcaster of video products: Your channel appears automatically on Brightcove.com, making it easy for customers to find and buy your video downloads. As a broadcaster of video products, you can use Brightcove to build a community of users around your niche market. You can encourage your viewers to share your videos by enabling email links ands setting up subscriptions to video feeds. At all stages of the process you control how viewers share your videos-or if they can share them at all. This allows you to market content virally if you choose.

Video syndication to other web sites: Brightcove lets you create and manage your relationships with affiliates who want to syndicate your video products. You retain full control over programming and branding. Brightcove has entered into a partnership with AOL Video that creates an additional option for content distribution-as a Brightcove user, you can distribute paid downloads of your video products through AOL Video. The AOL platform lets you sell your video downloads directly to the huge audience at AOL.com.

Advertisers want to underwrite Internet video content: Online video publishers are generating significant revenue streams. Popular vlogs make money by selling subscriptions to users, by offering paid download content, and by attracting sponsors who want to enter into partnerships with creators of popular video products. Brightcove gives even free users the opportunity to earn advertising revenue from their video content. Newly launched channels are reviewed for inclusion in the Brightcove Ad Network. If your channel is included, you receive half of all the advertising revenue. Even if no ads run on your content, you still get free Brightcove service.

Brightcove’s customers already include Newsweek, Sony, Discovery Network, and the Tribeca Film Festival. Brightcove is one of the most exciting developments on the Worldwide Web today. You can stay informed of the latest developments in Internet TV by visiting their blog at http://blog.brightcove.com.

 

Hope you enjoyed it and can get some “takeaways”.

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How to create great video products

How to create great video products

In the last year we have seen an explosion in the online video market. Try these tips if you want to create great video products for sale on the Internet:

You’ll be more successful if you show how to solve a problem. Forget about trying to impress people. Forget about trying to look good. Be natural, be yourself, and show people how you solved a problem in your own life. Then give your viewers tips for applying these lessons and strategies to their lives.

Focus on action. Always think about action-about what you want your audience to do. Then build your video around that action. As the Roman statesman Cato said, “Find the message first and the words will follow.”
Failure is the result of a lack of focus. To be effective-for people to remember your message-focus on a single power point and present it as truthfully and as entertainingly as you can, rather than presenting a series of topics in a single video product.

The power of structure

Keep this basic structure in mind as you create your video product:

* Start with a powerful, attention-grabbing lead. Clearly state your theme in the first minute.
* Use smooth transitions to link one segment to another.
* Use action verbs. Change verbs in passive voice to active verbs. Keep adjectives and adverbs to a minimum.
* Give viewers a few suggestions to help them apply what they’ve learned to their lives.
* Be yourself. Use short words and sentences. If you’re stuck and you don’t know what to say next, explain it the way you would to your best friend or spouse.
* Connect with your audience. Wrap everything in human terms-make it something your next-door neighbor can relate to.
* Finish with a satisfying conclusion that reemphasizes your theme.

When you have an idea for your video, you’ll know it’s the right one if you can answer “yes” to each of the following questions:

* Does this need to be done? Am I the right person to do it? Can I see the world from the point of view of my audience? Can I think their thoughts?
* Can the market I’m targeting understand my video? Can I express the idea better in half the time? Antoine de Saint-Exupery said, “Perfection is attained, not when there is nothing left to add, but when there is nothing left to take away.”
* Does the idea hold together from start to finish? Does it move smoothly? Does the video make sense as a whole rather than just as the sum of its parts?
* Am I willing to say what I think is true, no matter what?

Now you’re ready to create a great video product. As you develop your video, keep this checklist handy at all times. It will let you know what elements in your video product need more work, and it will let you know when your video is ready to be distributed and sold on the Internet.

How to create great inspirational video products

How to create great inspirational video products

The revolution in Internet video has been triggered by video sharing sites like YouTube, where amateur content producers have the same power to broadcast their products as major media corporations. Individual content producers and Internet marketers are connected to potential customers as never before. “Welcome to a network where anyone can be famous,” says the voice over in the Cisco promotional campaign. “Welcome to the Human Network.”

All right, so now you’re convinced that you need to create video products for sale on the Internet, but you don’t have any ideas. Where do you get ideas for concepts that can be turned into video products that customers will want to pay money for?

The best ideas come from your own experience. If you know how to do something that can add value to someone’s life, you have a concept for a video product that can generate a revenue stream on the Internet for many years. If you have ever solved a problem that vexes other people, you have the material for an inspirational or motivational video that can generate revenue over and over again through your web site.

If you are confronted with a problem today, you have an opportunity to create a video product that can earn revenue on the Internet for years. Think about a problem you had with a product or service. Can it be improved? Can you think of a way to help people do something better, faster, or cheaper? Any of these questions can be the starting point for developing a concept for a successful how-to video.

To see what I’m talking about, check out Sanders Says (www.sanderssays.typepad.com). Tim Sanders is a marketing and product development expert who hosts this advice blog that concentrates on business and relationship management. Tim has developed video projects for clients at Yahoo (and at broadcast.com, before it was acquired by Yahoo).

Visit Tim’s site and listen as he tells the story of Paul Galvin. Paul was a hard-working man from a small town who wasn’t afraid to make mistakes. In fact, Paul learned early in life that wisdom is born from mistakes-his first three business efforts ended in failure. You have never heard of the first three businesses that Paul Galvin founded, but everyone has heard of the fourth one: Paul called his new venture “Motorola.” The rest is history; the company founded by the man who refused to give up gave birth to everything from wireless phones to one of the earliest computer chips.

Tim Sanders is a wonderful storyteller, and he uses this story to illustrate how great leaders inspired others. (You can also find this video on YouTube: just type “Paul Galvin story” in the search window on the YouTube home page.)

As the story of Paul Galvin illustrates, all great leaders inspire. Think of stories you can tell to inspire people. Use these concepts to create video products and start to reach a bigger customer base for your Internet business today.

Why you need to focus on video product creation

This is something I came across that explains the attitude you need to have when creating videos.
This image was selected as a picture of the we...

Image via Wikipedia

Why you need to focus on video product creation

It’s easier than ever to create a video product for sale on the Internet. All right, I know you can’t compete with the big media corporations if your dream is to produce the next Lord of the Rings Trilogy. (In that case, your goal should be to get a job at a production studio and work your way up.)

But creation and distribution of online video products has become so easy-and so economical-that anyone with an Internet connection can become a broadcaster of video content for the Worldwide Web. (The faster your server connection, the better-a broadband connection is ideal for uploading video content to the Internet.)

As an Internet marketer, you need to be aware of what you can achieve by creating video products for sale on the Internet:
* The sale of video products lets you launch an online business with a minimum cash investment.
* If a video product is unsuccessful, it’s easy to pull it off the market without running up losses-you don’t have to invest in inventory to launch an Internet video business.

Find a vision for your video product. The keys to creating a successful video product are the same as the keys to success in any business venture: establish priorities and stay focused on your goal. Your vision must be to create a video product that adds something of value to your customers’ lives. Inspirational videos and how-to videos accomplish this goal-one of these areas is a good place to start. Keep these simple tips in mind as you start to develop a video product for sale on the Internet:

Focus on your strengths. Find one thing that you do well and build your video around it. Don’t spend a lot of time trying to fix your weaknesses-we all have them. Successful people spend most of their time doing what they do best-they concentrate on their strengths.

Stay in touch with your customers. Businesses fail when they stop listening to what their customers are saying. Always approach your video business as a system that needs to be constantly improved to maintain your advantage over the competition. Stay focused on your customers. Concentrate on creating a video product that adds something of value to their lives.

Test the market. You don’t have to quit your day job to start creating video products to sell on the Internet. Most people think that great companies are established by entrepreneurs who risked everything to test a business idea. The truth is that many successful Internet entrepreneurs launch and test their business systems without quitting their jobs. You can create a video product without leaving your job, test the market on your web site or blog, and tweak the business system until the profits tell you when to plunge into the new business full time. Your chances of success can be greatly increased by making a gradual entry into an Internet video business.

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How the Worldwide Web empowers producers of video content

English: Mark Schulze, Videographer and Direct...

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This is an artice I have found that  shows how the Worldwide Web empowers producers of video content. You may like this.

The cost of creating video products has come down enormously in the last few years. Internet technologies like video podcasting let you sell downloadable content without the need to produce your own cassettes, CDs, or DVDs, and without the need to maintain an expensive inventory. The Internet has made it possible for anyone with a computer, a few simple tools, and a broadband connection to be a creator and broadcaster of video products.

The best thing about the creation of video products in today’s market is that you don’t need a huge capital investment to get started. You can produce high-quality video products with a consumer-level camcorder. And if the only recording device you own is your new Bluetooth video phone, you can get started with that.

There’s a growing online market for video products
There will always be a healthy online market for instructional and inspirational video products. It’s a mistake to think that individuals cannot compete with big media corporations in the areas of production, distribution, and marketing of video products-the audience for Internet video is growing so fast that there simply isn’t enough material online to satisfy the tremendous demand. The explosion of video sharing sites like YouTube is evidence of how fast the market is growing. In fact, amateur producers of video content already share space on YouTube with professional content from media giants like CBS and BBC.

Many of these large corporations hesitate to put their expensive resources to work on small projects that require highly specialized knowledge. That’s where you come in-if you can identify an area where you are the right person to provide informational content to a niche market, you will find customers for your video product on the Internet.

Add something of value to your customers’ lives
What you need to understand is this: Your profit depends on producing valuable information-not on the overall viewing experience, as is the case with feature-length films and commercial television productions. Your customers won’t care about your packaging if you deliver high-quality content. In fact, delivering video content on the Internet even lets you do away with the packaging completely. This allows you to focus all your energy on creating and marketing the best product possible. Your customers will appreciate the added value in your video products that your increased focus brings.

If your goal is to produce the best video ever made on the subject of cabinet-making or gardening, for instance, you can compete with any studio in the world. People will do almost anything to find meaning and rise above the limits of their ordinary lives. Connect with your viewers on a human level, give them insights for getting more out of a career or a hobby, and they will come back to your Internet site often.

If you choose your topic well and approach it with passion and focus, you can achieve a level of sales that lets you turn video production into the core of your Internet marketing efforts.

I think the idea of focus and a clear passion for what you do will always energize a person and help them succeed.

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Focus the key to creating great video products

A video editor operating an AVID video softwar...

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Focus – the key to creating great video products

Lack of focus is the main cause of failure in business. This is true no matter what business you’re in. Focus acts like electricity-you can’t see it directly, but you can see how it affects companies and people when it’s running through them. To be a successful video producer and Internet marketer, you must make yourself an expert in one field or niche-the best way to do that is by sharpening your focus. Before you start to create your next video product, consider these simple tips to put the power of focus to work in your business:

* Focus increases your self-discipline. Focused people are able to distinguish between the jobs that bring them closer to their desired goals and the daily demands that only waste their time. They don’t get overwhelmed by all the urgent but unimportant jobs that demand their attention.

* Focused people know where they want to go. When you have a focus, you have a vision of what you want to achieve. Above all, focused people concentrate on reaching their goals. Focus helps you measure your results and readjust your game plan when necessary.

How to increase your focus
Post reminders for yourself. Hang your favorite motivational signs where you’ll see them when an idea for a video product seems to be going nowhere. Written reminders can help you recover your focus.

Set daily priorities. Be sure you have an action plan for every day. As you become more skilled at video production and as you learn from your mistakes, this will become second nature to you. But you will always need to do this. Always go back to your list of priorities before you jump into a new task.

Complete the video project you’re working on before you start a new one. We all want to create as many revenue streams as possible-this is a basic part of what we do as Internet marketers. But you’ll only make money by getting video products online one at a time. People who lack focus find themselves getting excited about a new idea before they have finished a project. If you have fallen into the habit of leaving projects undone, you suffer from a lack of focus.

Keep an idea book with you. When you’re working on an idea for one video product, it’s not uncommon to get a stream of ideas that could be a starting point for other great video products. Don’t let your next “great idea” cause you to lose your focus. Jot it down and keep working on the first project-stay focused on one project until it’s completed. Don’t start work on another idea until the last project is up and running on the Internet.

Stay focused on your vision. Write the vision for your video product where you can see it every day. Remembering your vision will keep you from drifting. If you get stuck, narrow your options and choose a single point to talk about. If you find yourself throwing out all types of different solutions and ideas at your viewers, you’ll only create chaos.

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Four key elements in the creation of a great video product

 
English: Camera operator, for TV] Français : C...

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Four key elements in the creation of a great video product

The type of video you decide to create will largely determine the other elements that you use. Keep these four key elements in mind during the planning and production of your video products:

* Target Audience: This is the most important decision you need to make. Who are you trying to reach? You have to think about demographics: age, socioeconomic level, gender, nationality, educational level. It’s no good to jump into the planning process with vague statements like, “I want to create a video product for sale on the Internet that will appeal to everybody, everywhere.” First define your niche market, narrow your target audience, and create your video with a specific type of person in mind. When you set out to create the kind of video product that one specific person will want to buy, you increase the likelihood that a lot of people will want to buy it. Always wrap your language in images that your target audience can relate to.

* Participants: If you decide to shoot a how-to video on an area in which you have expert knowledge, you are the natural choice as host. If you decide to create a do-it-yourself video in an area where you don’t have expert knowledge, you will need to take great care when choosing a host. Once you’ve decided on a subject and a host, you will need to work together on the script. And always remember that video is not just a format-it’s a language. Never say it if you can show it. The viewers will understand much better when they see it being done, so don’t just explain things while the camera focuses on you. The rule of thumb is: Whenever you can present a visual image of something, show it instead of talking about it. Instead of explaining how to do something as you talk into the camera, always show a demonstrator (whether it’s you or another person) carrying out the action as you describe what’s happening. You’ll quickly become an expert in the use of “voice overs”-speaking off camera as the audience sees action taking place. Do-it-yourself, educational, and promotional videos should be full of voice overs.

* Length: The type of video you decide to make will determine the best length. A great promotional video can be done in as little as 3 to 4 minutes, and should rarely be longer than 7 to 8 minutes. A do-it-yourself or educational video will be from 10 to 30 minutes.

* Props: If you’re doing a how-to video, the subject matter will determine what props you’re going to need. Even if you plan to be your own host or demonstrator, make a list of all the props you’ll need. Lay out the shoot before you do it and walk through it several times with your camera operator. This will keep the shoot from turning into chaos-even experienced studio professionals work with a prop list every time they shoot.

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